There’s a good chance that we don’t need to tell you how important having a solid, user-friendly website is for your business, but we’re going to anyway. If your company is operating without a website or with a website that is not fully functional, you could be missing out on sales or clients.
Think of your website as a root system. If your entire online presence is a 100-year-old oak tree, it is going to need some strong roots to support it throughout the century. For an optimal content marketing strategy, virtually everything your prospects interact with online that is attached to your brand should somehow be linked to your site. This is the home base that drives your content and captures the returns of inbound marketing efforts across the board.
Website development is more than just creating a website; it’s also about making sure that your site is easy to use, engaging, and informative. Fortunately, there are several web design and development services that can help you create a website that meets all of these criteria as well as be engaging for your clients.
Benefits of a custom website
If you’ve ever investigated building a website, you’re probably familiar with online website building platforms that require little to no prior knowledge of web design or development. On the outside, looking in, these options can seem very attractive, but the benefits of having a custom website greatly outweigh the savings that these online platforms offer.
A custom website will:
- Give your business a professional and personalized online presence
- Help you stand out from your competitors with avoiding theme structuring
- Increase leads and sales with a customized User journey
- Attract new customers and clients with up to date SEO Structure
- Improve customer service
- Increase brand awareness and credibility
- Keep your online business ADA Compliant
Custom modules and elements
Your business isn’t cookie cutter, so your website shouldn’t be either. Online templates can be great starting points, but oftentimes it takes a lot of work to custom tailor a website to your specific needs. Not to mention, if a website seems off key compared to your other marketing assets, it could dilute your brand image and credibility. With a custom coded website, the sky’s the limit. You can add any special functions or elements directly into your site code and it will mesh seamlessly.
Increased security with a custom website
Whether you are accepting online payments, collecting customer data or simply maintaining a presence in online retail spaces, hackers are constantly seeking out their next victims. At any given moment, your website security could be compromised if you are using website templates. These cyber criminals choose vulnerable sites that have low levels of security and easily penetrable code. Custom coding your site is the best way to ensure there are no weaknesses, keeping your business information and your customers’ data secure.
Battle-tested custom code
We can’t stress enough the need for solid code when creating your site. Think of it as the concrete foundation and your website as the brick-and-mortar storefront. You wouldn’t build an expansive business location on a foundation made of sand, and the same logic can be carried over to your online presence. Have confidence in your security and know all moving parts are working properly when you trust our Panama City web design team to custom code and maintain your business website.
Responsive sites across any device
Today, you never know if your customer is going to be reaching your site on their phone, tablet or desktop, so it is crucial to have a design that is adaptive to any window size. Our team of skilled web designers can ensure all elements and images automatically resize to conform to the rest of the content being presented, ensuring the user has the same experience regardless of the device they are using.
Website integration options
Our Panama City web design services include a number of different integration options to enhance your business website functionality for both you and the customers that use it. Our web designers can seamlessly integrate the programs and software you are currently using or want to use going forward to funnel in sales data that eliminates the need for manual data entry. Integrations can be created with your payment processor, accounting software, tax calculators, point of sale systems, shipping plugins and so much more.
Bringing your ideas to life
The only way to truly turn your visions into a functioning web design is by partnering with a digital marketing agency. Our team of web designers and developers has created many custom sites for our clients, and we can do the same for your business. Plus, our Search Engine Optimization tactics have a proven track record!
Fixing an existing website
Although we always recommend starting from the ground up and building a new website that follows proper up to date code structure, it is possible to repair an existing site as well. This may require timely fixes and cannot always guarantee a high-functioning site, but it can sometimes be a cost-effective way to utilize the services of a web developer. With proper analysis we can inform you the best route to take based on your current site performance and strategic goals.
What is the process for building a custom website?
The process for building a custom website will vary, but there are some general steps that are typically followed.
- Discovery and Planning – During this phase, we will get to know your business, your goals, and your target audience. We will also assess your competition and do some keyword research to determine the best way to position your site.
- Information Architecture – Once the discovery and planning phase is complete, our web design team will create a sitemap that will be used to organize all of the content for your website.
- Design – The next step is to design the look and feel of your website. This will typically involve creating a homepage and inner page template.
- Development – Once the design is approved, the development phase will begin. This is when all of the content from the sitemap will be added to the website and the functionality will be built out.
- Testing and Launch – Once the site is developed, it will need to be tested on various browsers and devices to ensure that everything is working properly. Once all of the bugs have been ironed out, the site can be launched!
Learn more about the unique process we use here!
What companies can benefit from hiring a web developer?
No matter if your company specializes in product lines or if it provides services, there are a multitude of benefits you can enjoy by having a website where customers can interact with your brand. By working with our professional web development team, we can ensure that your site is well-designed, user-friendly, and optimized for search engine ranking. In addition, our web development team can also help you integrate other important features such as e-commerce capabilities, social media integration, and security features. By investing in quality website development, you can reap the benefits of having a powerful online tool that can help you achieve your business goals.
Websites for online storefronts
Our professional web designers can create your site to be ecommerce ready and optimized to simplify the customer sales funnel. Ease of website use plays a major part in customer satisfaction when it comes to buying products online. If your site isn’t functioning properly, it could cause a potential customer to abandon their shopping cart and make a purchase elsewhere.
Online storefronts have the potential to connect to your inventory and track in-stock item levels in real time. Larger companies with massive item quantities can benefit from this website function because it helps customers identify the availability of products while simultaneously helping them keep better track of sales related data.
Websites for service providers
You don’t have to be selling a physical product in order to benefit from a functional website. Our experienced web designers can build your site to include custom bookings or appointment pages, interactive forms and surveys and even document transfer portals if you have the need to share or receive customer files.
How much does a custom website cost?
The cost of a custom website will vary depending on a few factors, including the size and complexity of the site, the design, the development, and any additional features or functionality that is required. Needless to say, the return on investment can be considered priceless.
Partnering with a qualified web designer
When choosing a web designer to create your custom website, it is important to make sure that they are trained and well-versed in the proper programming languages. Our Panama City web design experts are vetted and guaranteed to build modern and practical designs to meet your business needs.
Contact us today to learn more about custom website development!