These items as crucial for both Human and Search Engine View of your site.
Your website needs to be able to reach viewers on different devices such as: desktops, tablets, and mobile devices. “27% of consumers will leave a site if it is not mobile-optimized. (ExactTarget,2014 Mobile Behavior Report).”
Implementing Responsive Design
Responsive design is your best option for delivering a great search and browsing experience to mobile users. This will cause your website’s URLs to be the same across all devices and will all serve up the same HTML code. It is always better to provide the same layout of your website on all devices because people like consistency.
“Customer preference is the most cited targeting dimension that companies are using in mobile marketing, with location as the second most cited. (Forrester, MMA, and Velti, Present and Future Mobile Marketing.)”
The most popular device customers and potential customers use today are smartphones. Majority of consumers use mobile friendly sites because they are of the opinion that mobile-optimized sites run faster than non-mobile-optimized sites. Hence giving them the information in a better more timely experience.
With responsive design, the only thing that changes across devices is the styling. This configuration makes it easier for Google to crawl your pages and retrieve your content. “This improvement in crawling efficiently can indirectly help Google index more of the site’s contents and keep it appropriately fresh.”
Failing to think like a human
When designing o redesigning your website you have to think like a human. Humans want answers. Search engines such as Google have gained the ability to recognized full-sentence queries instead of picking out the individual words that make up a query.
The best information comes from websites that are crafted with humans in mind.
A couple of rules to follow for search engine optimization are: make sure your content adds value to visitors and to write about what you know.
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• Always add value. Backlinks and keyword rank are important to gain through your visitors. If your content is valuable, people will read and share it.
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• When creating content write about what you know. Keep your content natural for viewers. People will find you more reputable and seek advice from you if you keep your content simple and natural.
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• Search engine optimization is not the top priority when it comes to redesigning your website.
The best way to ensure you are focusing on humans before SEO is to make sure you are writing natural content that your viewers can relate to. Whenever you focus on humans first, SEO takes care of itself.