With the advancement of modern marketing techniques, there are more ways than ever to engage your customers. But what about tools and strategies to capture cold prospects and convert them into warm leads? That’s where marketing automation platforms can step in to fill the gaps of your digital marketing strategy.
What is marketing automation?
Marketing automation is technology that makes marketing engaging by allowing you to define multiple user experiences based on the unique actions they take. Not everyone is the same and marketing automation strategies take this into account. The goal is to cater to each demographic and their preferred ways of interacting with your company.
Marketing automation platforms
Finding your perfect formula that is unique to your industry and business model is crucial to being successful when utilizing marketing automation platforms. The addition of automation platforms to any digital marketing campaign can help simplify the process of delivering relevant, timely content to your targeted audiences.
Platforms like Hubspot and Sharpspring allow you to turn your website into a magnet by implementing an assortment of inbound marketing tools. These platforms, and some of similar nature, offer a variety of functions that range from customer relationship management to lead nurturing to mass email and social media marketing distributions.
What businesses should use marketing automation?
Whether your business is large or small or something in between, one of your goals should be to nurture leads into loyal customers. Any company, regardless of size, can use marketing automation platforms and software to better engage the attention of their online audience and convert lead opportunities into purchasing customers.
Tips for using marketing automation strategies
When it comes to marketing automation, there are a few simple tips that can take your efforts to the next level. The first goal you should set for your campaign and content is to provide value to the people that interact with it. This can be informational value, emotional value, or something totally different – it all depends on your target audience.
The next best practice we like to recommend to our clients is to keep in mind that the content you are pushing out needs to be about the customer, not your business. Focus on solving a problem they may have, or a more efficient way of doing something they already are doing. What ways do they want to be contacted by you, and what time is best suited for their preferences? They are the apple of your eye when it comes to creating content.
Give before you take
If you are going to ask your audience to take action of any kind, it is important that you give before receiving. Avoid coming off as a sales pitch and try to shift the focus to their needs and catering to them in a personalized and valuable way.
Building out multiple marketing automations
Going back to the point that all individuals are unique and therefore have unique requirements to capture their attention, it is important to build a robust collection of automated functions to cater to each action taken. The prospects that click on an email link are going to respond to different content and channels of distribution than the individual that clicked on a promoted post on Instagram.
Each individual person is unique in their choices and preferences, so when it comes to tracking online behaviors, it comes as no surprise that there are many different ways customers may interact with your content. For each action someone may take, you can set up a custom-tailored sequence of automated tasks to guide them through the sales funnel.
Managing your online reputation with reputation automation
Responding to all of your reviews across the internet as well as soliciting reviews of current customers is undoubtedly a full-time job. No matter the size of your company, this can be a time-consuming and costly way to manage your online reputation.
In the rapid online world, your customer service needs to be consistent across all channels. Reputation automation is a strategy that can help streamline processes that are aimed at improving customer satisfaction and experience.
Optimizing your marketing automation software
Leveraging the proper platform will allow you to increase conversions, strengthen loyalty and get personal with your audience. Sometimes knowing where to start and what strategies to use can become a bit overwhelming. That’s why we recommend finding an experienced marketing automation group to develop your strategy, target audiences and best practices.
Partnering with a professional marketing automation group
The best way to ensure you are getting the most out of your marketing automation or reputation automation is by partnering with a marketing automation group. At Curiosity, we know that your time is one of your most valuable assets. That’s why we offer proven tactics that have been developed to improve and boost customer experience.
Test, adjust, repeat
Creating a strong marketing automation campaign is necessary to keep you in front of the crowd in a congested marketplace. Our process takes advantage of the time saved by automating marketing efforts by using that time to analyze the analytics and results of a campaign. From that information gathered, we can gain insights to adjust and better optimize your efforts across all channels. We like to use this strategy on a rinse and repeat basis to ensure your strategy continues to get stronger with time.
Boosting ROI with a marketing automation group
Our most basic goal for your marketing automation campaign is to maximize your return on investment, or maximizing revenue generated for dollars spent. We are laser focused on developing the customer lead lifecycle that is unique to your business. Our tactics are the most efficient way to keep more individuals in the sales funnel and developing them from opportunities into customers.
Next steps for your marketing and reputation automation campaign
Your trusted partners in marketing automation services at Curiosity Marketing Group are here to help you find the perfect platform. We’ll be there step by step along the way to help you install, customize and maximize the use of your marketing automation platform, helping you stay ahead of your competition. Let us save you time and money with our advanced marketing and reputation automation services.