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Advanced Advertising Strategy icon Advanced Advertising Strategy

Advanced Advertising Strategy
Advanced campaign tactics with granular insights

Overview

Advanced Advertising Strategy

Advanced Location Based Marketing

Now with the power of advanced advertising strategies and campaign tactics, Curiosity Marketing Group has the ability to optimize audiences for local needs and deliver customized creatives for different locations. Curiosity Marketing Group delivers improved performance compared to other marketers that use pre-packaged segments and target nationally. In addition, our completely transparent and highly granular analytics system provides deeper insights that enable brands to continually improve their marketing efforts.

Innovative Targeting Strategies

Geofencing Targeting

Geofencing targeting is a clever way to ensure that your ad is seen by people who are within a certain geographical area. This can be especially useful if you have a brick-and-mortar store and want to drive foot traffic, or if you’re targeting a specific city or region. Geofencing targeting can also be used in conjunction with other targeting strategies, such as demographics, interests, and behaviors. For example, you could target people who live in a certain city and who have expressed interest in travel. Or you could target people who live in a certain city and who have gone to your competitor’s store in the past month.

Addressable

The 1st party addressable allows marketers to target consumers based on 1st party data that has been 1st party collected. 1st party data is data that is owned, managed and controlled by the party who initially collected it, making it the most valuable type of data. 1st party addressable tactics provide marketers with an opportunity to connect with their target consumers in a very personal and effective way. Data curated addressable is the ability to target an audience based on curated 2nd and 3rd party data. Curated data is data that has been collected by a third party and then organized in a way that makes it easier to use. Data curated addressable media gives advertisers access to a wider range of data sets and allows them to unlock the value of their 2nd and 3rd party data. Both 1st party addressable and data curated addressable are innovative targeting strategies that give advertisers more control over their media spend and allow them to unlock the value of their 1st, 2nd, and 3rd party data.

IP Targeting

IP targeting is a type of online advertising that allows businesses to target ads to consumers based on their IP address. This can be used to target ads to specific geographic regions or to individuals who have visited the business’s website in the past. IP targeting can also be used to deliver ads to consumers who are using a specific type of device, such as a smartphone or tablet. By targeting ads based on IP addresses, businesses can ensure that their ads are seen by consumers who are more likely to be interested in their products or services. As a result, IP targeting can be an effective way to improve the effectiveness of online advertising campaigns.

Keyword Targeting

Traditional online advertising relies on a broad-strokes approach, targeting large groups of users with the same message in the hopes that a small percentage will be interested. However, this method is increasingly ineffective as users have become more adept at ignoring ads that are not relevant to their interests. As a result, advertisers are turning to more innovative targeting strategies that are better able to reach their desired audiences. Keyword search retargeting, for example, allows advertisers to target users based on the keywords they have searched for in the past. Keyword contextual retargeting takes this one step further by matching ads to the content of the user’s current online activity. By using these more targeted approaches, advertisers are able to achieve a much higher level of engagement with their audience.

Site Retargeting

Site retargeting is an innovative targeting strategy that allows you to target ads to people who have visited your site in the past. Site retargeting works by placing a piece of code on your website that collects the data of people who visit your site. This data is then used to target ads to those people as they browse the web. Site retargeting is an effective way to reach people who are already interested in what you have to offer, and it can be a great way to increase brand awareness and conversion rates.

Category Contextual

Category contextual targeting is about more than just keywords. It’s about understanding the searcher’s intent, and then delivering the most relevant and useful ads possible. category contextual targeting considers not just the keyword itself, but also the overall context of the search. This means taking into account things like the searcher’s location, recent searches, and even the time of day. By taking all these factors into account, category contextual targeting can deliver ads that are much more relevant to what the searcher is looking for. As a result, category contextual targeting can be a highly effective way to increase both click-through rates and conversion rates.

Optimizing Performance with Reporting and Analytics

In today’s data-driven business world, reporting and analytics are essential tools for optimizing performance. By tracking key metrics and KPIs, businesses can identify areas of improvement and make more informed decisions about where to allocate resources. Granular data is especially useful for this purpose, as it allows businesses to drill down and see exactly where they need to make changes. With the right reporting and analytics tools in place, businesses can fine-tune their operations for maximum efficiency and productivity.

To optimize your performance, you need to be able to track and analyze your data. Reporting and analytics give you the ability to see which ad variables are performing well and which ones need improvement. With granular insights, you can make small changes that have a big impact on your results. By optimizing your ad variables, you can improve your click-through rate, conversion rate, and ROI. In addition, you can use reporting and analytics to identify trends and patterns in your data. This helps you to anticipate future events and make decisions that will maximize your performance. Reporting and analytics are essential tools for anyone who wants to optimize their performance. With the right insights, you can take your business to the next level.

Precision Ad Solutions for All Creative Types

Display, native, social, video, audio, and OTT/CTV advertising are all forms of online advertising that can be used to reach consumers.

  • Display advertising involves placing ads on websites or apps where they will be seen by users.
  • Native advertising is a form of advertising that blends in with the content of the website or app where it is displayed.
  • Social media marketing involves placing ads on social media platforms such as Facebook, Twitter, and Instagram.
  • Video advertising is a form of advertising that uses videos to promote products or services.
  • Audio advertising is a form of advertising that uses audio recordings to promote products or services.
  • OTT/CTV advertising is a form of advertising that uses streaming platforms such as Netflix, Hulu, and Amazon Prime to reach consumers.

All of these different types of online advertising can be used to reach consumers with precision ad solutions.  If you’re looking for a more effective way to reach consumers, consider using precision ad solutions. By targeting specific consumers with specific ads, you can reach your audience in a more targeted and effective way.

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Frequently Asked Questions

What is location-based marketing?

Location-based marketing is a type of marketing that uses a person’s location to display relevant advertisements or content to them. This includes strategies such as geolocation marketing and geofencing, which use technologies like GPS to target customers within a certain geographical area. This allows businesses to tailor their advertising based on the specific needs and preferences of customers in different locations.

What is geofencing?

Geofencing is a location-based marketing tactic that uses GPS technology to create a virtual boundary around a particular area, often called a geofence. When a device like a smartphone enters or exits this area, it triggers an action, such as displaying a notification or ad. This can be especially useful for businesses looking to target customers within a specific geographical area.

How do you set up geofencing?

Setting up geofencing involves defining a virtual boundary or “geofence” around a specific geographical area using GPS coordinates. This is done using a platform that provides geofencing services. Once your geofence is set up, we can then create rules or triggers that determine what happens when a device enters or exits this area, such as sending a targeted ad or notification.

How accurate is geofencing?

The accuracy of geofencing largely depends on the location settings of the user’s device. With high accuracy settings and a strong signal, geofencing can be quite precise, potentially down to a few meters. However, the exact accuracy may vary depending on factors such as the user’s device settings, type of internet connection, and urban density. Even so, geofencing remains an effective tool for location-based marketing strategies due to its ability to target specific geographical areas.

What is retargeting?

Retargeting, also known as remarketing, is a form of online advertising that targets users who have previously visited your website or engaged with your brand in some way. The goal is to encourage these users to return to your site and complete a desired action, such as making a purchase or filling out a form.

What is a retargeted ads example?

An example of retargeted advertising could be when a customer visits an online store and looks at a specific product, but leaves without making a purchase. Later, when they’re browsing other websites or social media, they might see an ad for the same product they were looking at earlier. This is retargeting in action!

What is IP targeting?

IP targeting is a method used in digital advertising to serve ads to specific households or businesses based on their Internet Protocol (IP) addresses. This form of advertising allows businesses to deliver highly targeted and personalized ads, enhancing the overall effectiveness of their marketing campaigns.

What is addressable advertising?

Addressable advertising is a marketing strategy that uses first, second, and third-party data to precisely target ads to specific audiences. Whether it’s based on demographics, viewing habits, or personal interests, addressable advertising allows marketers to serve the right ad to the right person at the right time.

What is addressable TV?

Addressable TV is a form of advertising that allows advertisers to serve different ads to different households while they’re watching the same program. With addressable TV, advertisers can segment their audiences and deliver more relevant and personalized ads, greatly improving the efficiency and effectiveness of their campaigns.

What is keyword contextual targeting?

Keyword contextual targeting is an advertising strategy where your ads are placed on web pages that contain specific keywords related to your product or service. The aim is to reach consumers who are reading content that is directly related to what you’re offering, making your ads more relevant and effective.

What is the difference between search retargeting and site retargeting?

Search retargeting, and site retargeting are both effective ways to re-engage with potential customers, but they target different audiences. Search retargeting targets new users who have searched for keywords related to your product or service, but have not visited your site. On the other hand, site retargeting targets users who have already visited your site, with the aim of bringing them back to complete a purchase or other action.

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