If a picture can paint a thousand words, what could 30 or 60 seconds of nonstop visuals do for your online marketing strategy? It’s no secret that videos are a large part of the content we interact with online. In fact, about 80% of businesses are currently using videos in their marketing strategies. That is an incredible leap from last year’s percentage – and that number continues to grow. Video has a strong grip on the online landscape and doesn’t plan on letting up any time soon.
Types of videos to include in your video marketing strategy
New types of video content are being created constantly all around the world. Creating a variety of video content will allow you to narrow down what your customers enjoy seeing and interacting with, and what could be better adjusted to meet your marketing goals.
Instructional videos are becoming increasingly popular online. These can be modeled as demo videos that teach the user how to use your product, or even showcase an unboxing of your product. Promotional videos are great tools for generating buzz and excitement around a particular upcoming event, increasing registration conversions.
A video type that should make a regular appearance in your online content marketing strategy is branded video. These are videos that familiarize your target audience with your company vision or brand imagery. Mixing these with engaging product and advertising videos can create a strong sense of trustworthiness and recognition among your customers.
Other Types of Business Video Content
Video types that are strategic in marketing efforts yet often forgotten about are expert interviews and insight videos, animated videos, live video productions, and customer testimonial videos. The right combination of videos just might make your brand go viral.
The benefits of video marketing
Videos give you an effective way to communicate the products or services you offer, as well as the benefit of choosing your business over your competitors. Marketing by using videos isn’t necessarily a new idea, but the role they play on every single platform is rapidly changing. If you create engaging content, your audience is going to want to consume more and more of your branded content on a regular basis. The ability to capture your audience’s attention is greatly enhanced by quality, relevant videos that is targeted to their wants and preferences.
What are video marketing services?
Video marketing services are a mixed bag of strategy and design concepts that can turn your company videos into a work of art that has a place in front of an online audience. The goal of these cumulative efforts is to create ad-ready video content that attracts and connects your target audience to your brand.
Pre-production video marketing services
Whether you have a concept for your video or are not sure where to start, a video marketing agency can provide creative ideas that produce measurable results for your campaigns. Pre-production video marketing services can help your team create a meaningful storyboard and script that fits within your brand personality and image. These services can also include logistical offerings such as venue and talent selection strategies to make the most of your production.
Video production services
Creating video footage to use in marketing campaigns can be cumbersome, especially if you aren’t familiar with video photography. Often times companies are dissatisfied with videos they have created in-house due to the fact that they don’t live up to expectations. A creative video marketing agency can manage filming equipment, lighting, and sound gear all while capturing the highest-quality scenes of your product or brand. Enjoy the process of creating your content by letting us take care of the technical aspects of video production.
Post-production video marketing services
Post-production editing is the icing on top of the cake that brings your video content dreams into reality. For some brands and projects, editing can be minimal fixes to create the perfect scenes from start to finish. Other times, this step can be a heavy lift involving animation, graphic design, and sound mixing.
Depending on your content goals, a video marketing agency can help you plan, execute and edit your raw footage to be optimized and ready for distribution across all of your channels. We can even take care of the distribution process and report back to you with the results.
Partnering with a video marketing agency
When it comes to video, we mean business. Our team of creatives is passionate about the art of creating video marketing campaigns that bring your brand to life. With years of experience, our video marketing agency is equipped with the knowledge and tools to give life to your video content ideas.
No matter your industry, no matter the size of your business, we have some great ideas to kick start your video marketing campaign. Have confidence in your branded videos when you partner with our reputable marketing agency.