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Video Marketing icon Video Marketing

Video Marketing
The most popular content type among any audience

Overview

Video Marketing

If a picture can paint a thousand words, what could 30 or 60 seconds of nonstop visuals do for your online marketing strategy? It’s no secret that videos are a large part of the content we interact with online. In fact, about 80% of businesses are currently using videos in their marketing strategies. That is an incredible leap from last year’s percentage – and that number continues to grow. Video has a strong grip on the online landscape and doesn’t plan on letting up any time soon.

 

 

Types of videos to include in your video marketing strategy

New types of video content are being created constantly all around the world. Creating a variety of video content will allow you to narrow down what your customers enjoy seeing and interacting with, and what could be better adjusted to meet your marketing goals.

Instructional Videos

Instructional videos are becoming increasingly popular online. These can be modeled as demo videos that teach the user how to use your product, or even showcase an unboxing of your product. Promotional videos are great tools for generating buzz and excitement around a particular upcoming event, increasing registration conversions.

Branded Videos

A video type that should make a regular appearance in your online content marketing strategy is branded video. These are videos that familiarize your target audience with your company vision or brand imagery. Mixing these with engaging product and advertising videos can create a strong sense of trustworthiness and recognition among your customers.

Other Types of Business Video Content

Video types that are strategic in marketing efforts yet often forgotten about are expert interviews and insight videos, animated videos, live video productions, and customer testimonial videos. The right combination of videos just might make your brand go viral.

The benefits of video marketing

Videos give you an effective way to communicate the products or services you offer, as well as the benefit of choosing your business over your competitors. Marketing by using videos isn’t necessarily a new idea, but the role they play on every single platform is rapidly changing. If you create engaging content, your audience is going to want to consume more and more of your branded content on a regular basis. The ability to capture your audience’s attention is greatly enhanced by quality, relevant videos that is targeted to their wants and preferences.

What are video marketing services?

Video marketing services are a mixed bag of strategy and design concepts that can turn your company videos into a work of art that has a place in front of an online audience. The goal of these cumulative efforts is to create ad-ready video content that attracts and connects your target audience to your brand.

Pre-production video marketing services

Whether you have a concept for your video or are not sure where to start, a video marketing agency can provide creative ideas that produce measurable results for your campaigns. Pre-production video marketing services can help your team create a meaningful storyboard and script that fits within your brand personality and image. These services can also include logistical offerings such as venue and talent selection strategies to make the most of your production.

Video production services

Creating video footage to use in marketing campaigns can be cumbersome, especially if you aren’t familiar with video photography. Often times companies are dissatisfied with videos they have created in-house due to the fact that they don’t live up to expectations. A creative video marketing agency can manage filming equipment, lighting, and sound gear all while capturing the highest-quality scenes of your product or brand. Enjoy the process of creating your content by letting us take care of the technical aspects of video production.

Post-production video marketing services

Post-production editing is the icing on top of the cake that brings your video content dreams into reality. For some brands and projects, editing can be minimal fixes to create the perfect scenes from start to finish. Other times, this step can be a heavy lift involving animation, graphic design, and sound mixing.

Depending on your content goals, a video marketing agency can help you plan, execute and edit your raw footage to be optimized and ready for distribution across all of your channels. We can even take care of the distribution process and report back to you with the results.

Partnering with a video marketing agency

When it comes to video, we mean business. Our team of creatives is passionate about the art of creating video marketing campaigns that bring your brand to life. With years of experience, our video marketing agency is equipped with the knowledge and tools to give life to your video content ideas.

No matter your industry, no matter the size of your business, we have some great ideas to kick start your video marketing campaign. Have confidence in your branded videos when you partner with our reputable marketing agency.

Ready to Get Started with Branded Videos for Your Business?

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FAQs

What is a good strategy for distributing your video content?

A robust strategy for distributing your video content involves leveraging multiple platforms, tailoring your video content for each channel, and analyzing viewer engagement. For the most effective reach, consider sharing your content on social media, embedding it on your website, and even partnering with a video marketing company. By understanding where your target audience spends their time and using video marketing tools, you can ensure that your videos reach the right audience and achieve desired results.

What are some types of marketing videos?

There’s a wide variety of video content that can be part of your video marketing campaigns, such as:

  • Instructional Videos: Like demo or unboxing videos.
  • Promotional Videos: Perfect for creating buzz for an upcoming event.
  • Branded Videos: These focus on your company vision and brand imagery.
  • Expert Interviews and Insight Videos: Offer insights from industry leaders.
  • Animated Videos: Creative and often engaging.
  • Live Video Productions: Offers real-time interaction.
  • Customer Testimonial Videos: Showcase genuine customer feedback.

There’s a wide variety of video content that can be part of your video marketing campaigns, such as:

How can you improve the performance of video marketing campaigns?

Improving video marketing campaigns involves a combination of quality content, understanding your audience, and utilizing video marketing tools. Analyze performance metrics, conduct A/B tests, and engage with feedback to refine your approach. Partnering with a reputed video marketing company can also offer expert insights and techniques to enhance campaign performance.

How can video marketing help my e-commerce site?

Video marketing can significantly boost engagement on e-commerce platforms. By showcasing products through video content, customers get a clearer idea of what they’re purchasing, which can increase conversion rates. Additionally, product videos, tutorials, and customer testimonials enhance trust and credibility. Considering that videos are a preferred form of content for many, incorporating them is a real deal video strategist’s move to enhance user experience and sales.

How long should a marketing video be?

The ideal length of a marketing video largely depends on its purpose and the platform on which it’s shared. Generally, keeping videos concise and engaging is key. For social media videos and ads, 30-60 seconds is optimal, while instructional videos or webinars can be longer. It’s essential to keep your audience’s attention span in mind and deliver your core message early.

How can you utilize video marketing to build your brand?

Utilizing video for digital marketing can significantly enhance brand awareness and recall. By producing branded video content that aligns with your company’s ethos, values, and messaging, you can foster trust and connection with your audience. This brand video content can range from behind-the-scenes glimpses, mission-driven stories, to product showcases. Remember, consistent branding and quality content will make your brand more memorable.

What is branded video content?

Branded video content is video material created to increase brand awareness and align with a brand’s values and message. Rather than focusing purely on products or services, these videos aim to convey the brand’s essence and create an emotional connection with the audience. These are paramount in any video marketing strategy to ensure trustworthiness and recognition.

How can your business benefit from video without making one yourself?

Your business can leverage video without creating original content by sharing, commenting on, or interacting with other people’s videos. Engaging with videos relevant to your industry or audience can help enhance brand visibility, foster relationships, and drive traffic. This strategy offers a cost-effective way to tap into the advantages of video for digital marketing.

How does video improve SEO?

Video significantly enhances SEO. Search engines, like Google, prioritize content that engages users, and video does precisely that. Including video on your website can increase time-on-site and reduce bounce rates. Moreover, videos embedded from platforms like YouTube can drive additional traffic. When optimized correctly, with relevant titles, descriptions, and tags, video content can rank in search results, further boosting visibility. In essence, integrating video is a strategy that benefits both SEO and user experience.

CASE STUDIES

All Seasons 30A

UX / Web Design & Development / SEO

Bluewater Plastic Surgery

Branding / Web Design & Development / SEO / Reputation Management

ECMA Case Study

Web Design & Development / Marketing Automation / SEO / Social Media

Grease Pro

Branding / UX / Web Design & Development

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