Why Use Video?
If a picture can paint a thousand words, imagine what 30 or 60 seconds of nonstop visuals can do for your online marketing strategy. Videos have the unique power to engage and hold the attention of your customers like no other type of content. This makes video an essential tool for reaching potential customers exactly when and where they are making purchasing decisions.
It’s no secret that videos are a significant part of the content we interact with online. About 80% of businesses currently incorporate video services into their marketing strategies—a substantial increase from last year’s percentage, and this trend continues to grow. Video has a strong grip on the online landscape and shows no signs of letting up anytime soon.
For businesses of any size, jumping on the video marketing bandwagon is crucial. Your competitors are likely already leveraging video to capture customer attention and drive sales. Don’t get left behind!
Benefits of Video
Stats Show Video Marketing Delivers on ROI
- Over 90% of users find new brands or products on YouTube. (Google)
- 78% of marketers report that video content has directly boosted their sales. (Wyzowl)
- 93% of brands acquired a new customer through a video on social media. (Animoto)
- 86% of marketers have seen increased website traffic due to video content. (Wyzowl)
- Video ads were the top method for consumers to discover brands they eventually purchased from. (Animoto)
- 82.5% of all web traffic in 2023 was generated by online videos. (DemandSage)
- 52% of companies create educational videos for their audience, which saw the highest engagement and ROI. (Wistia)
Unpacking the Benefits of Video Marketing
Video marketing is a powerful medium that offers numerous advantages for businesses looking to enhance their online presence and connect with their audience. Here’s why video is so effective:
- High Engagement: Videos are more engaging than text or static images, capturing attention quickly and holding it longer. This increased engagement can lead to higher interaction rates and more conversions across platforms, from web pages to paid ads.
- Better Retention: Viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This makes video a highly effective tool for communicating key information.
- Boosts SEO: Including videos on your website can improve your SEO. Search engines favor websites with video content, leading to higher search rankings and more organic traffic.
- Versatility: Videos can be used across multiple platforms, including websites, social media, and email campaigns, making them a versatile tool in your marketing arsenal.
- Increased Conversion Rates: Video content has been shown to increase conversion rates. Landing pages with videos can increase conversions by over 80%.
- Emotional Connection: Videos have the unique ability to evoke emotions and build a connection with your audience, enhancing brand loyalty and trust.
- Broader Reach: Social media platforms prioritize video content, allowing your message to reach a wider audience. Videos are also more likely to be shared, further extending your reach.
- Enhanced Learning: Educational videos help explain complex products or services, improving understanding and retention, which can lead to higher customer satisfaction and loyalty.
Taking the Plunge
Overcoming Your Video Marketing Fears
Video marketing is more than just a trend; it’s a powerful tool that can transform your business’s online presence. Despite its proven benefits, many businesses are still hesitant to dive into video marketing. We understand why—creating videos can seem time-consuming, expensive, and technically challenging.
Remember, effective videos don’t need to be blockbuster productions—people often value realness over perfection. Video technology has come a long way since the days of camcorders and tapes, making it easier than ever to create engaging content. But you don’t have to jump into the world of video marketing alone. With today’s advanced technology and our expert video marketing services, you’re perfectly positioned to make a lasting impact. There’s truly no reason to hold back.
Common Hesitations and Solutions
- Lack of Time: Many businesses feel they don’t have the time to create videos. With our help, video production can be streamlined and efficiently integrated into your regular marketing routine.
- Need for High Production Value: While high-quality video content is valuable, authenticity also resonates with audiences. We can help you strike the right balance between professional and genuine content.
- Technical Challenges: The perceived technical difficulty can be daunting. Our team of experts will guide you through the entire process, making it easier than ever to produce, edit, and share videos.
How Our Video Marketing Services Can Help
At Curiosity Marketing Group, we offer comprehensive video marketing services designed to help you overcome these challenges and harness the full potential of video marketing. From planning and production to editing and distribution, our team is equipped to assist you every step of the way. Whether you’re looking to create polished promotional videos or authentic behind-the-scenes content, we’ve got you covered.
Our Video Services
What are Video Marketing Services?
Video marketing services are a mixed bag of strategy and design concepts that can turn your company videos into a work of art that has a place in front of an online audience. The goal of these cumulative efforts is to create ad-ready video content that attracts and connects your target audience to your brand.
Pre-production Video Marketing Services
Whether you have a concept for your video or are not sure where to start, a video marketing agency can provide creative ideas that produce measurable results for your campaigns. Pre-production video marketing services can help your team create a meaningful storyboard and script that fits within your brand personality and image. These services can also include logistical offerings such as venue and talent selection strategies to make the most of your production.
Video Production Marketing Services
Creating video footage to use in marketing campaigns can be cumbersome, especially if you aren’t familiar with video photography. Often times companies are dissatisfied with videos they have created in-house due to the fact that they don’t live up to expectations. A creative video marketing agency can manage filming equipment, lighting, and sound gear all while capturing the highest-quality scenes of your product or brand. Enjoy the process of creating your content by letting us take care of the technical aspects of video production.
Post-production Video Marketing Services
Post-production editing is the icing on top of the cake that brings your video content dreams into reality. For some brands and projects, editing can be minimal fixes to create the perfect scenes from start to finish. Other times, this step can be a heavy lift involving animation, graphic design, and sound mixing.
Depending on your content goals, a video marketing agency can help you plan, execute and edit your raw footage to be optimized and ready for distribution across all of your channels. We can even take care of the distribution process and report back to you with the results.
Partnering with a Video Marketing Agency
When it comes to video, we mean business. Our team of creatives is passionate about the art of creating video marketing campaigns that bring your brand to life. With years of experience, our video marketing agency is equipped with the knowledge and tools to give life to your video content ideas.
No matter your industry, no matter the size of your business, we have some great ideas to kick-start your video marketing campaign. Have confidence in your branded videos when you partner with our reputable marketing agency.