We’ll put it to you this way – If nobody paid attention to online content, search engines wouldn’t even exist. Speaking of search engines, their algorithms are getting more selective every day about which companies to rank high and which ads to display. Luckily, if your company has a great content marketing strategy paired with a functional website, and optimized copy, your odds of getting found online skyrocket.
What is content marketing?
Successful content marketing campaigns are equally creative and strategic in nature. They rely on creation of content that not only catches the eye of target audiences, but also engages them in a meaningful way. Developing a sense of brand awareness in the online marketplace is a growing challenge for many businesses. Set yourself apart and start being seen by customers when you implement proven inbound marketing tactics.
Inbound marketing and online engagement
Inbound marketing is a complete toolkit of strategies, research, content, and design that work together to turn your online presence into a magnet your target audience won’t be able to ignore. These marketing strategies are a great way to build and differentiate your brand from those of competitors.
How to attract customers with inbound marketing
If your content is both informative and promotes your brand, you’re on the right track to securing lead conversions. Fine tuning your branded material to fit the criteria of what content your customers want, how they want it, when they want to see it and where it should be seen is the ongoing task of an inbound marketing strategy.
Once someone is familiar with your brand, if you continue to deliver new content relevant to their wants and needs, they will eventually start seeking out your regular updates. The more recognizable your brand is, the better chance you have at capturing attention.
Types of content
There are a ton of different types of content that you can create to attract and engage your target audience. Depending on their demographics, some content may be better suited for your market than others. Conducting a target audience analysis gives huge insight into the interests of your audience and can help you identify which channels to push content through.
One of the most common avenues for delivering branded content is social media. This is partly due to profiles being free of cost, but the main reason for using this channel to push content is the sheer volume of people active across various platforms at any given time. Social media gives us a direct and personal way to interact with billions of people around the world.
When it comes to the types of content you can create for social media, the possibilities are endless. Whether you are creating short posts or long form posts, they both can link to your site or blog for conversion. You can also share branded graphics, videos, and interactive content to keep your audience engaged.
Using interactive content in your content marketing strategy can be a great way to gain insights pertaining to the things your audience wants to see. Garnishing your social media pages, website, and email campaigns with interactive content allows your audience to engage with you and become more than a passive viewer. Some popular forms of interactive content are polls, quizzes, and dynamic infographics. The great thing about adding this content type to your strategy is that just about anything you plan on distributing to target audiences can be modified to become interactive.
Blogs are a great place to deep dive into the frequently asked questions your customers have, industry specific topics, or even best uses for your products or services. This is the content type that allows you to go into greater detail and provide reliable knowledge to anyone searching for information related to your business. Writing a weekly, or even monthly blog post can be a great way to add searchable content packed with keywords to your website.
Your website should be the home base for your inbound marketing strategies. The main goal in all of your advertising and content creation is to get customers to click through to your website where they can either learn more about your business or buy products and services. Your website content can be optimized in a way that provides relevant information while also being optimized for search engine ranking. If your site alone isn’t attracting any conversions, it’s time to ask yourself why.
Partnering with an internet marketing agency
At Curiosity Marketing, we have the skills and experience to give your online presence the boost it needs to start gaining a following. Creating brand loyalty for all of your customers is what we strive for. We know how to attract customers with inbound marketing tactics and can optimize your online and offline presence, helping you get better results. With the number one provider of Panama City Beach internet marketing services on your team, you’ll experience up to three times the number of leads as you would using only outbound marketing strategies. The inbound strategies we use also cost an average of 60% less than traditional outbound marketing tactics.
Our inbound marketing process
Depending on your unique company goals, our team of inbound marketing professionals will develop a strategy to help you exceed them. A large part of this process is identifying your target audiences, defining their demographics and determining what types of content they enjoy seeing.
Once we have audiences identified, we will help you get found online by creating content in a variety of different ways. These can range from mass emails to blog posts to videos, it all just depends on your audience and inbound marketing goals.
After your branded content has been finalized, we’ll distribute it through all the channels we’ve identified your audience using. The goal is to make your content easily accessible and optimized to capture customer leads.
Now that you know how to attract customers with inbound marketing, it’s important that we run analytics regularly and adjust your campaign to optimize efforts even further. Let us be your go to Inbound marketing Florida team!