Character is who you are. Reputation is what others think you are. And in our world of social media and Google reviews, your reputation can change at the drop of a hat.
At its core, Reputation Management is the process of shaping the public perception of a business or individual. Working in concert with Social Media Management, Search Engine Optimization, and Content Marketing, this practice makes for a powerful formula for marketing success. Generating a positive buzz around your brand can significantly impact what actions a prospective customer takes next. Likewise, a critical comment or review can drive clients away. In fact, 87% of customers will reverse a purchase decision after reading negative content about a brand or product online.
Interestingly, the very outlets that allow unfavorable ideas to spread widely online can also calm tensions and build brand credibility. Instant feedback allows companies to identify and address concerns quickly. A well-managed crisis can cultivate a greater sense of trust among the public, resulting in increased brand loyalty and customer retention.