Overview
Creating timeless brands with maximized recognition
Your brand should be the essence of what your business is at its core. What is your main mission statement? How does it tie into the products or services your company offers? Your brand is what people use to interpret who you are and what you do. Statistics show that on average 60% of people surveyed would prefer to buy a product or service from a brand they are already familiar with. Don’t miss out on opportunities to convert leads just because you haven’t taken the time to create a cohesive, strong brand image to support your ongoing business operations.
Nailing a first impression
In the rapid-paced online world, it takes less than .05 seconds to form an opinion about your brand. A brand design that conveys the wrong messages may turn your valuable prospects away rather than capture their attention. Brand colors, fonts and graphic designs all work together to influence every facet of your company’s image.
Creating memorable brands
Much like your favorite name brand of soap or potato chips, you should be able to recognize and distinguish your brand from a distance. The best way to achieve brand recognition is by creating a presence based on repetition. Once we see a familiar logo, font or color scheme multiple times, a sense of reliability and trustworthiness is involuntarily associated with that brand going forward.
Consistency is key
Consistent use of branding across advertising campaigns, marketing materials and website design helps establish a significant and differentiated presence in a congested online marketplace. The more your audience becomes familiar with your brand, the more recognizable it becomes. This is a highly successful tactic to secure brand loyalty among your customers.
Qualities of a successful brand
All of the elements of your brand should come together as a cohesive unit that best tells the story of your company. Is your business a strong, reputable voice in the automotive industry, or are you a stylish up and coming beauty salon? The way your brand color pallet, font choices and graphic designs work together should be thoughtfully planned out with intentional choices that align your business to your audience.
Good brands are simple enough that they can be easily adapted to keep up with societal changes and stay relevant for years to come. The most strategic brands focus on their target audience when making choices that affect the company image. Taking the time to learn the specific colors, fonts, verbiage and designs your target audience prefers is the key to building a successful brand from the ground up.
What businesses should invest in branding?
A company conducting business without a solid brand in place might as well be operating as “anonymous”. Whether your business operates within the construction industry or if you groom dogs, having an identifiable brand can be the difference between securing a loyal customer base versus only having one-off customers. The investment made toward your professional branding and graphic design services will be returned ten-fold regardless of business size or audience demographics.
Partnering with an agency offering branding
and graphic design services
Discovering the right details to lean into when creating your brand can be a tricky process. Luckily, reputable brand consulting agencies can cut back on time and efforts by applying past experiences and trends to identify the best combination of brand components to make your business stand apart. At Curiosity Marketing Group, we offer brand consulting services as a foundational marketing tool to kick start your company makeover.
Creating your company brand style guide
When creating a brand for your business, it is important to create a brand guide that details the important information that anyone creating your company content will need to know. Having a detailed guide can improve consistency in communications no matter how many different individuals are actually creating and distributing content within a company.
The main purpose of a brand style guide is to manage the overall look and feel of a company brand. The guidelines set within the manual are to be implemented across all channels and means of distribution regardless of the content type. The choices you make when developing a branded style guide will be the driving force behind all future designs related to your business.
Brand consulting for businesses with an existing brand
Sometimes, businesses operate for a number of years before needing to revisit their brand. Most of the time, the underlying themes of your brand can be kept to preserve heritage while the face of your brand is modernized to model more current brands and trends. Having an operational business with a preceding account of customer interactions can be very helpful when adjusting your brand strategy. What has historically done well in your branding guidelines? What could be better optimized to meet your audience’s current preferences?
Brand consulting for startup and pre-venture clients
Starting from a blank canvas can sometimes be the best way to develop your company brand. We’ll work closely with you to ensure your business philosophy and purpose are woven into the brand in a way that appeals to customers.
Brand consulting services for the modern business
At Curiosity Marketing Group, we have a full team of knowledgeable professionals that are skilled in all areas of marketing. Our talents classify us as a full-service digital marketing agency, but it’s our team that has created our “can do” reputation. We use proven strategies and results-driven tactics to create our client brand guides as well as logos, packaging designs, graphic elements, custom site pages, business cards, letterhead and a multitude of other branded marketing materials. Whether your company is a long-standing heritage brand or a startup with a blank canvas, our brand consulting services are sure to help you meet and exceed your goals. When you partner with our team for branding and graphic design services, the sky is the limit. Schedule a brand consultation to see what our creatives could help you achieve.