Geofencing and Geotargeting are often used interchangeably due to being part of the same Geotactics family, but in all actuality, they could not be more different. Geotactic sounds like a word used in military strategy, right? Or maybe even a game of chess? Well, you’re close, sort of. Geotactics may make your head spin at first, but with patience and research, and our help, it’s not too difficult to master – And it comes with some fantastic rewards if done right!
What is Geofencing?
Geofencing advertising is a clever way for businesses to target their marketing efforts at customers who are most likely to convert. That means a better return on their investment! By drawing a virtual barrier around a location using users’ IP addresses, businesses can pinpoint their audience and deliver customized messages or offers directly to them. Geofencing also allows businesses to measure real-time analytics of the people entering and leaving the specified area, allowing them to tailor their ad campaigns even further. Geofencing really is a smart way to think outside the box when it comes to targeting potential customers.
What are the Benefits of Geofencing?
Geofencing has numerous benefits. It’s not only cost-effective but also far more efficient than traditional forms of marketing that require extensive data collection, analysis and interpretation. Additionally, businesses can track the success of their ads in real-time, making it easier to adjust or update campaigns as needed.
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What is Geotargeting?
Geotargeting is all about being specific. It gives you the power to really narrow down and hone in on certain customer indicators, demographics, behaviors and interests – which means your ads get delivered only to people who you know will be interested and have a genuine connection to the products you are advertising. Geotargeting just makes sense – instead of wasting time, why not go directly to the source?
What are the Benefits of Geotargeting?
Geotargeting takes advertising to the next level! By refining the targeting criteria and adding an element of location, businesses are able to display more relevant ads that have much greater success rates. Now that’s what we like to hear! Geotargeting offers a new level of efficiency in large campaigns and can specifically target potential customers without expanding too much beyond the defined radius. Geotargeting is definitely the way forward for all smart businesses that want to increase marketing success!
There you have it – Geofencing and Geotargeting! Now that you know the who’s who of Geotactics put them to good use in your marketing strategy. If you need help incorporating these location-based advertising tactics into your plan, look no further than Curiosity Marketing Group. Our team of experienced marketers will work with you to create a customized plan that exceeds your business goals.
If you are curious about Geotactics and Geotargeting, contact Curiosity Marketing Group!