Social Media Channels Overload for Small Businesses

Social Media Channels Overload for Small Businesses

It seems new social apps pop up every day. News announced just recently a 13-year old kid has been developing a new app using video as the subject matter for young people under 21 called “Lifestage”. Similar to the way Facebook started in 2004, this new app connects people within their school. The young inventor Michael Sayman was invited to learn the social media giant as an intern.The question is how do you keep up? As a business owner, it can be confusing and quite overwhelming to decide which channels to post your content on and leverage for marketing effectively. There’s hope for those who know their target audience, or buyer personas as we call them. If however you don’t know who your primary audience is, take a step back and look at your audience. Try to place yourself on the channels where you feel they spend their time. Then focus your efforts there. Monitor them for best engagement rates and performance. If you do not see the desired results, pivot your content and refocus for better results.

Another piece of advice, you don’t have to be on all of the channels. Your efforts are better focused on a few networks with a common goal / benchmark rather than spreading yourself too thin across too many networks.


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