HOW DO YOU ATTRACT CUSTOMERS WITH INBOUND MARKETING?:
In today’s world reaching your intended customer has become more demanding. Advancing your digital marketing is crucial to your success. However, one of the underlying issues with digital marketing is that customers are in a pandemic of online information. So how do you reach these individuals and provide them meaningful information?
Consumers do not want a barrage of digital information when they are looking for solutions to their problems; that’s where Inbound Marketing steps in. Inbound Marketing is the philosophy of attracting the right customers, at the right time, by producing the right content. When a consumer is searching for, “Top 10 vacation spots in Florida” your search result will be displayed because you have written an article on that very topic that has been viewed by previous consumers organically placing your search result higher up the page.
“Inbound marketing is the philosophy of attracting the right customer…”
Inbound marketing is a customer-centric philosophy, as opposed to being product-centric. Instead of wasting valuable marketing resources on individuals who do not fit your buyer personas or are non-relevant to your product, inbound marketing focuses on creating meaningful relationships with your consumers. The ultimate goal is to produce long time advocates of your business’ product. From companies like Intel to small businesses like Joe Coffee Shop, marketing is seeing a huge shift from outbound to inbound marketing.
What makes this philosophy/strategy so advantageous, you ask?
Inbound Marketing is:
- Improves Customer Relations
- Highly Visible ROI (Return On Investment) and Metrics
INBOUND IS COST EFFECTIVE
INBOUND MARKETING IS ULTIMATELY CHEAPER AND MORE EFFECTIVE
How is it cheaper and more effective? Instead of blindly firing your message to consumers who may or may not be interested in your services, inbound marketing aims at finding out who your buyer personas are, who your consumers should be, and then tailoring content to help find solutions to their problems. Instead of trying to find your audience, your audience will come to you. You will learn your audience and through these exchanges, you’re able to classify your audience into different buyer personas and service them better.
Incidentally, it is a lot easier for your business to gain leads from consumers interested in something you provide or offer as opposed to those who just aren’t interested in the slightest. It’s no wonder many businesses are switching or incorporating inbound marketing into their marketing strategies, with contrast from outbound marketing to inbound marketing delivering a whopping 54% more lead generation. (Hubspot)
IMPROVES CUSTOMER RELATIONS
INBOUND MARKETING CREATES MEANINGFUL RELATIONSHIPS
One of the huge advantages of using inbound marketing is that it’s a two-way communication where customers interact with your business. They will post on your company’s social media pages, comment on your blogs, or take part in contests or surveys. When they participate, they become invested and engaged in your company. Consumers today want to be in control of what information they receive and when they receive it. Instead of bombarding them with information they may or may not care about, your company instead encourages consumers to come to you because your company has a solution to their problem. That in itself starts to create a meaningful relationship with your customers.
HIGHLY VISIBLE ROI
EVERYTHING WITH INBOUND MARKETING IS TRACKED
Everything within your business is analyzed; why not analyze the interactions your consumers have from the first click on your website’s link in a Google search to how they browse your site after they become customers. With a software program like Hubspot you can start analyzing which blog titles are getting the most clicks, calculating the ROI of every campaign and understanding which ones are bringing the most money to your business. Also, for every campaign, you can analyze what parts of the campaign were successful and what parts were not, such as, which call-to-actions were clicked more than others and/or what landing pages saw more visitors than others.
Inbound marketing offers so many great tools for your business, and more importantly, your consumers will appreciate it. Inbound marketing does not aim at bombarding your consumers with information but rather solving issues they have with useful resources that point them in the direction of your business.
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