Most websites today are currently built as a set project with a web design team working to put together a perfectly designed website, working on a hypothesis of what type of flow your site visitors will use and how they get to the information that you feel is important to promote your business.
Recent studies have shown that most websites after launch go at least two years before being updated or refreshed. Hence, in some cases, websites can be a headache to small business owners.
The problem.
The way customers search online for businesses and services is always changing. Google, Bing, and Yahoo continually change their search algorithms to better match the way consumers search and the behaviors they follow. With these changes for best results, your business website needs to change as well. But how is this accomplished?
Growth Driven Design.
Growth Driven Design is a new approach to designing and building a website. Instead of working the standard 8-10 weeks around a hypothesis, you launch as a website as quickly as possible and then work to keep your site fresh based on real-time marketing and testing results. Doing this allows your site to be an evolving marketing tool. Constant change and updates allow you to keep your website optimized for better lead generation and a central goal of generating more revenue. But the most valuable point to Growth Driven Design is that changes and modifications are no longer based on a hypothesis. The evolution of your site is now based off of actual data gathered from customers.
Some ways to boost your websites conversions include:
- • Creating content continually
- • Focus on conversion rate – the higher, the better
- • Test images by swapping between different colors and styles and moods
- • Run a Usability Test
- • Install tracking software to track your user’s experience
- • Personalize for your target Client persona
- • Reorganize your navigation for easier site search
- • Increase Search Engine Exposure
With the above list of items, you can test your site and check again to focus on enhancing your client’s experience. The more your site can be customized towards the needs of your site visitors, the bigger the impact you will have on your conversion rate and a higher return on your investment. Although the process takes a larger amount of time over the traditional website approach, the sky is the limit of improvements and successes of your site.