When we first published this blog post, we recommended that businesses and individuals alike not use the increasingly popular social app, TikTok due to privacy and security concerns. Since the publication date, app developer ByteDance has seen more and more public pressure to address these concerns. With the new security measures in place, we are pleased to finally be able to recommend TikTok as a great tool for gaining online exposure for your business.
Believe it or not, TikTok has grown to surpass many other social platforms in terms of popularity. With over 698 million active users in any given month, the opportunities to grow your current audience and engage customers are endless!
Originally, one of the main concerns about using the app was the fact that TikTok pulls a variety of data from its users. This practice is no different than the data collection done by platforms such as Google and Facebook, however, the concern was how this data was being used. After multiple investigations, there is no concrete evidence that Chinese intelligence authorities are spying on users, and the platform now has fixed many bugs and implemented technical measures to encode app activity from external researchers such as hackers and other malicious actors.
Another concern was the Children’s Online Privacy Protection Act (COPPA) violation the company faced. Many new features and privacy measures have improved the safety of users between the ages of 13 and 18. In fact, the company introduced the “Family Pairing” feature that allows parents to link their account to their children’s and have greater oversight on how their kids are using the app.
Is TikTok safe to use now?
With the recent privacy and security policy changes, we now recommend businesses leverage the social platform by creating interactive and engaging video clips to share with their audiences. If you need assistance with creating or editing videos that will surely go viral, check out our new video marketing services!