Creative Ad Tactics that Boost ROI

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Creative Ads. You know what it means. You have seen them everywhere. Do you know how to create them? If your answer is no, we are here to help! It isn’t always easy to keep your readers’ attention. It can be even more difficult to drive them toward a purchase. Check out our proven ad tactics to get to know our advertising agency.

If you want to get involved and give creative advertising a try yourself, try these solutions to help gain that return on your investment that you are looking for!

Proven Strategies for Your Ads

So you made it this far. Congratulations! So, you want tips to make your ads more creative and to make people feel like they NEED to indulge in whatever it is that you are advertising. Well, without further ado…

Know Your Competitors

Your competition has, without a doubt, done their research. They have seen what the market has to offer, and they have pinpointed it. Don’t be afraid to take a look at their ads and pick out some of the talking points they have included that also pertain to you. Then, do it better!

Obsess Over Your Headlines

The headline is the first piece of bait that you put out. If someone sees your headline and skips over it without the smallest hesitation, you have lost. If you are happy with your advertisement but it is not gaining the traction that you had hoped for, try changing your headlines and see if something else works better. You may be surprised at the change in engagement.

Avoid Industry Jargon

Use plain English in every instance that you can. Yes, we know that you know your industry! The reader may not, but they can understand factual information and hard numbers. Test specific numbers and statistics of your product or service. If one statistic isn’t gaining that clickthrough traffic that you are looking for, switch it up to another that you feel is important and see if that helps.

Get to the Point

You must grab the reader’s attention immediately. The public is used to scrolling quickly through social media and will only click on something if it REALLY catches their eye! It is of utmost importance to get your message across and do so quickly and efficiently while also being interesting enough to deserve a click. It sounds difficult, but with some research and a little dedication, you will get the hang of it quickly!

Appeal to the Reader’s Emotions

One of the quickest ways to gain a reader’s full attention is to make them have an emotional response. Truthfully, which emotion is up to your writing style and brand voice, but that evocation of emotion will help you gain traction with your audience!

Make Your Investment Matter

Whether you have invested money, time or both into your advertising, you always want to do your best to see a maximized return on that investment. As the old saying goes, time is money. If you are putting your best foot forward and all due diligence is given to your success, you will see results. Creative ad creation is one of the more difficult sides of marketing but can also be the most rewarding. If you would prefer to skip over the process of learning it all yourself, check out our professional advertising services, and then contact us to tackle it for you!

Successful Evergreen Content Types

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As the name suggests, evergreen content remains relevant and retains its beauty, no matter when it’s posted or consumed. It doesn’t just quench our natural curiosity, it also ensures our customers won’t wander off too far because the content we create will always provide them with valuable information. Evergreen content usually stays with you longer than traditional content and can help attract customers regardless if it’s seen today or a few years from now. While you might have to give up on seasonal content now and again, evergreen material will never lose its character! There are a select few types of evergreen content that do stand the test of time. Let’s check them out!

Evergreen Content and the Spectrum of Successful Media

So, what type of content can be considered “Evergreen”? Well, luckily for you, we’re providing you with a guide. Some content just seems to hold value, whether it was made years ago or minutes ago. Let’s check them out, so you can pick your favorite genre of Evergreen Content!

How-to Guides

Do it yourself projects are some of the most popular things you will find on the web! Anything that has something that triggers your curiosity probably has a how-to guide somewhere. Keep it focused on the topic of conversation and avoid the temptation of adding trendy ideas to the content.

Goods and Services Reviews

Reviews can be the best form of marketing or content that your brand can put out there. Just head over to any of your favorite websites and search for the term “review.” We’re willing to bet that thousands upon thousands of posts will come up and almost all of them have tons of engagement. Reviews of your product or service can be a simple and timeless way to market your brand.

Listicles

It’s a list! It’s an article! Wait, no, it’s a Listicle! These are long-form articles that give great ideas in the rough form of a list. Gift ideas, vacation spots, and popular TV shows to watch are just a few Listicle ideas that keep the reader’s attention and just so happen to be pretty evergreen!

Buying Guides

As long as there are products available to buy, people will want to look at buying guides. Think of a product – Anything that money can buy. There is probably a buyer’s guide available to you for that product. People will check and cross-reference buying guides to ensure they are getting the best bang for their buck, which provides another opportunity for evergreen branding efforts.

Tips and Tricks

Everyone sees a new way to use something or a new way of doing things that gets folks thinking. Tips and tricks that you share with your audience allow others in on the mystery of a topic. Tips and tricks on buying, working out, cooking, or pretty much anything are almost guaranteed to be a great source of evergreen content!

Glossaries

Glossaries are typically an alphabetical layout of everything you may need to know about a topic. It helps people to break down, visualize and understand whatever content they are attempting to consume. If that content is available to the masses, a glossary for it will be useful!

Interviews

They’re interesting, what else can we say? Celebrities, designers, scientists, and doctors all have one thing in common. They have interesting stories that people want to hear! Find someone interesting and interview them in relation to your company! That interview will always be relevant.

Hiring a Marketing Company to Create Evergreen Brand Content

Evergreen content can be an especially crucial factor in keeping your brand relevant in a timeless manner. If your content is always fresh to the reader, your brand is always pertinent. If you want to create your own evergreen content, great! We have laid some general framework for you to be able to do so. If you want to leave that in the hands of professionals who have experience creating content that people will keep coming back to, check out our content marketing services, and stay curious.

 

Best Times (And Days) To Post on Social Media

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*Please note that all times mentioned in the following blog post are presented in U.S. Central Time.

Social Media has become a huge staple in the daily routine of people around the world. We get up in the morning and check Facebook. 30 minutes later, we will begin to scroll through Instagram; brushing our teeth, we open TikTok. Ahhhh! Social Media is just a part of society and life these days. Businesses can take this opportunity to tune into the people and use it as an opening for targeted marketing. I’m sure you’re saying, “but how do I know when to post? What is the best day or the best time?” Of course, that’s what you’re asking; otherwise, you wouldn’t be here!

But, What IS the Best Time to Post?

 Instead of JUST hitting you with a link to our social media service offerings, we’re here to share some facts as well! Every Social Media platform has a niche demographic that uses its service. However, most folks want to use multiple platforms, so they don’t miss out on those beautiful and ever-important posts, likes, shares, and comments. Each Social Media network has its own set of statistics that show the waves of potential eyes rolling in every hour. Maybe you should post on Instagram at 8:30 but wait until 11:00 to post that TikTok you worked so hard to edit. Let’s get down to the nitty-gritty on each of the most popular platforms.

Based on our research in combination with a social media global engagement statistics study performed by SproutSocial, and global posts analyzed by HootSuite, below is an outline of what we suggest you follow for each platform. So, read them all, or skip to YOUR favorite, then click here to read more on the benefits of working with Curiosity on your social media marketing.

Facebook

Facebook has been dominating social media platforms for nearly a decade. They see the most traffic and therefore are a favorite for marketing efforts. Facebook has the broadest spectrum with times to post. If you are dedicated enough to be up at 3 a.m., a post any day Monday through Friday will be seen by the masses on Facebook. If not, Tuesdays at 10 a.m. or noon seem to be popular as well!  Yes, we said 3am! Weird right? This early in the morning, 3am, there are likely fewer people posting, which means less competition in the feed. That could mean that you get some early engagement which then helps improve the reach of your post, and by, say, 9am, when more people are online, that early response helps ensure that your content is then shown to more people.

Stuck trying to think of good Facebook post ideas for your business page? Check out these 10 secrets to creating interactive Facebook posts your followers will love (with examples).

Instagram

Apparently, Instagram users are a little later to rise. You will see the most traffic between the hours of 9am and noon on Monday through Friday, with the highest concentrations in this time window on both Tuesday and Wednesday.

TikTok

One of the newer platforms on our list, but they are not the least! TikTok has quickly made its way to the top with its short-form video. From marketing to entertainment to information, there is plenty to take in on TikTok. If you want the most people taking in your content, you should post between 1pm and 3pm Tuesday through Thursday.

Twitter

Twitter has been around for a long time and has been the go-to for up-to-the-minute conversations and breaking news topics, so it may be a good idea to integrate an interesting news topic with your post. Twitter is also one of the more spread-out platforms, and a little harder to nail down the perfect time to post. It is never a promising idea to post your most noteworthy items on weekend days on Twitter, but if you do, aim for later in the morning when users are awake. According to Hootsuite, Monday and Thursday mornings are ideal times for posting. Any other day, around 9 am, you are sure to catch some engagement as well!

LinkedIn

LinkedIn, over the years, has been seen by many as a strictly business platform, but in the past year, we have seen it evolve. It’s still professional in content but becoming more personal. It has seen a lot of traction for marketing as well! LinkedIn sees the most engagement Tuesday through Thursday, between 9am and noon, with the highest spikes of use being seen during those same hours on Tuesday.

The Big Picture

 Mastering the “Rules of Engagement,” so to speak, for social media can be exceedingly difficult. Some people and businesses spend months, if not years, trying to create that one perfect viral post and most never get it. If you want to take on the challenge, follow the posting schedule we have laid out for you! It is sure to help you get the exposure you are looking for!

Partnering with a Professional Social Media Marketing Company

For businesses looking to make a splash on social media platforms, partnering with a professional social media marketing company is no longer an option – it’s a necessity! After all, having an active presence on social channels like Twitter, Instagram, and Facebook can help build customer loyalty, bring in new customers, spread your brand message far and wide, and provide lots of interesting content for your audiences. And since working with a talented team of professionals can ensure that these efforts are realized quickly and cost-effectively, why wouldn’t you take advantage of the opportunity?

Don’t just take our word for it. See what we can offer to help YOU get seen by as many folks as possible!

Happy Posting – Contact us today for your free social media marketing consultation!

How Organizations Can Build Trust Through Content Marketing

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Content marketing is a powerful tool that organizations can use to build trust with their target audience. Consider it a magic potion you can sprinkle into your marketing mix. By creating content that’s relevant and engages the reader, companies can show they are experts in their field and reliable sources of information. If this doesn’t sound like your business, content marketing can get you there! Crafting great content needs to be as precise and calculated as a generals’ battle plan. Show your audience you mean business by delivering thoughtful, reliable pieces that demonstrate mastery in the field they care about most!

What Is Content Creation in Marketing

Forget the days of simply producing content that gives customers a quick and superficial glance at what you do. Content creation isn’t just gathering words, images or videos- it’s about creating something special with real emotion built in to make sure your target audience truly connects with your brand! So go beyond surface level marketing, strike up conversations and tug on those heartstrings – give them an epic experience they won’t soon forget!

Explore the content marketing process

Why Content Marketing Matters

Content marketing is a great way to show off your knowledge, charm the pants off potential customers and make yourself look like an expert in any field. If done right it can also give you a positive reputation that speaks volumes about who you are as an organization – how’s that for trustworthiness? Content is like a personal tutor for online customers! It offers helpful advice to guide an informed purchase decision, and then helps direct interested leads right into your sales funnel – that’s some serious marketing magic.

What Are the Benefits of Content Marketing

Content marketing has become the talk of the town. It’s giving businesses a chance to connect with customers on an entirely new level and build meaningful relationships that will last for years! Instead of being just another trend, this is here to stay – so it may be time you get in on all the excitement! Content can be a great way to boost SEO – like sprinkling powerful keywords throughout your writing, making it easier for potential customers to find you online! You won’t even have to break the bank: content marketing is always an affordable option. Let’s raise our glasses and toast being smart with money!

Check out our professional content marketing services

Building Trust Through Content Marketing

Organizations wanting to create trusting relationships with their followers can find success by implementing content marketing in multiple fun and exciting ways!

Establish a credible, consistent voice

If you’re looking to gain trustworthiness, it’s important that your organization presents itself in a professional and organized manner. Go with authoritative information and language as well as steering clear of clickbait-y rhetoric – when all else fails, practice what the pros do by leaning on industry veterans! But don’t fret if your audience isn’t too keen on highbrow facts; sometimes being funny goes further than playing it safe. It just depends who you’ve got tuning in!

Create helpful, timely content

If you want your branded content to get noticed, don’t talk about things that might happen in the future – tackle needs and interests readers have right now. Focusing on timely topics such as trends and product reviews can be a great way to give people what they’re looking for so they come back again when their other needs arise!

Always remain transparent and honest

When it comes to building trust with an audience, faking the funk is no way to go about it. Sure, Fyre Festival gave us a laugh and made for some great documentaries – but if you want customers that stick around long-haul then stretching the truth won’t get you very far! 

Interact with readers as often as possible

It’s time to be BFFs! Organizations should limit the promotional posts and get into meaningful conversations with their readers. Show your audience that you care by responding to comments, keeping them in-the-know about new developments, and dishing out thoughtful advice – just like a best friend would do!

Prioritize customer service

Organizations should treat customer service like the star quarterback; it needs to be on its A-Game at all times! That means lightning fast response times, website FAQs that double as top tier life advice, and technical support so efficient you’ll think they’re reading your mind. After all, if everything else fails – there’s always customer service!

Take your business to the top with branded content marketing

 

Partnering with a content marketing company

Struggling to make your mark on the world? Harness our content marketing company’s revolutionary power – and stand out from the crowd with an impactful message that’ll turn heads! Let Curiosity Marketing Group give your content a jolt of electric energy! Our amazing team can help breathe life into your brand with ideas that will leave potential customers mesmerized. We’ll make sure they remember you – and not just because the competition got left in the dust. 

Contact us today for your free content marketing consultation!

2023 Upcoming Trends in Marketing

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Buckle up, businesses – 2023 is set to be an absolute roller-coaster ride for marketing efforts! From digital marketing breakthroughs that will surprise and delight customers, to their ever-evolving expectations – the only way for companies to stay ahead of the game? Nail those loops with confidence. If you want to stay ahead of the competition in 2023, it’s time to think creatively and strategically! Harnessing AI technologies and machine learning can help set your brand up for success – but don’t forget about personalization. It’s all part of a winning recipe that keeps customers coming back. Now get out there: it’s showtime!

Why Marketing Matters

Without marketing, business success is like a racecar without fuel – you’re just not going to get very far! Marketing helps brands move ahead of the competition by building relationships with customers and boosting visibility. But most importantly, it drives those delightful revenue numbers sky-high! 2023 is gearing up to be the year of fierce competition in marketing. Every company needs to get savvy and quick if they want to stay relevant – it’s not enough just keep abreast of trends, you need to be one step ahead by anticipating changes across all digital channels!

Consumer Trends in Marketing

It seems that the younger crowd is tapping out of research and turning to their trusted social media platforms. With over half relying on TikTok or Instagram, strategizing a purchase journey has never been easier…for those who don’t need all the details! Who needs Google Search when you have your friends giving recommendations? And with 8% fewer people doing background checks before buying an item, it’s safe to say folks are just keeping up with trends rather than fact-checking every decision these days.

2023 Marketing Trends

Get ready to kiss traditional marketing goodbye in 2023! It’s time for the world of digital marketing to take center stage with a wide range of strategies and tech trends that will revolutionize your business. Get ahead of the competition now and sharpen up, because these future-forward initiatives are set to hit all industries hard. Don’t get left behind – it’s go-time!

Learn more about our marketing process

AI and Machine Learning

As we move into 2023, it’s becoming clear that companies who don’t embrace AI for their marketing strategy will be left behind. With the help of machine learning and artificial intelligence, you can quickly identify your ideal customer segment to deliver personalized content designed specifically to engage them – plus save time while doing so! Now that’s something worth ‘AI-pplauding’!

Personalization

Customers today are more savvy than ever, expecting unparalleled experiences tailored just for them. To stay ahead of the curve and remain competitive in this new landscape, companies must embrace personalized techniques like email campaigns customized to each user’s needs, hyper-targeted advertisements based on their interests – all backed by dynamic website content that speaks directly to individuals. After all, it’s all about knowing what your customers want – And they know it! Not to make their heads big or anything.

Social Media Marketing

Social media isn’t just about throwing stuff out there and hoping it finds an audience. You’ve got to be smart, savvy, and strategic if you want your brand to stand apart from the crowd. Thankfully we make staying current with social trends easy because our experienced team will take care of all those pesky daily tasks for you! With our help, standing out in a competitive digital world has never been easier – so click here now to see what kind of magical marketing strategies we can spin up on your behalf.

Video Content

Forget about playing it safe with text-based messaging—give digital audiences the star treatment by moving into video! Dazzle them with viral social experiences,  captivating explainer videos and other creative content that grabs their attention. If you’re ready to capture your target audience’s interest in a whole new way, check out our experts’ must-have video services today! Lights. Camera. ACTION!

Voice Search Optimization

2023 is fast approaching, and it looks like speaking to devices will be second nature – so buckle up for conversational SEO! Brands better get their content in gear because Alexa’s listening – she could become a company’s best friend or worst foe. What was that again? “Alexa, show me the top 2023 marketing strategies by Curiosity!”

Augmented Reality

These days, the universe is expanding further than ever before – no longer confined to our reality but venturing into uncharted waters of augmented realities. If businesses want to stay ahead in this rapidly evolving landscape and make an impact on their customers’ lives, they should definitely invest in AR technology now! Metaverse? We’re all over it like white on rice!

Don’t get left behind – it’s essential to stay ahead of the competition in 2023! Make sure you’re armed with all the latest marketing trends and ready for any opportunity that presents itself. You’ll be glad you kept your finger on the pulse when success knocks!

Get ahead with our marketing services

Partnering With a Professional Marketing Company

Don’t get left behind in 2023! Jump onto the trend train and hop aboard with a professional marketing company. Staying informed about next year’s seismic shifts is key to staying competitive – not just that, but you’ll also be able to identify new opportunities for deeper customer engagement and maximize your returns on any investments made into promotional activities. Make sure you don’t miss out this coming year! Put it this way: the companies prepared for success will be the ones able to capitalize on disruptions caused by 2023’s new and exciting marketing trends.

Contact us today for your free 2023 marketing consultation!

The Growth of Video Marketing and Why Your Business Needs It

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As a business owner, you know the importance of staying up to date with evolving trends. Sigh, we know. Trends come and go quicker than ever, but video marketing is one trend that can no longer be overlooked — it’s quickly becoming a cornerstone for successful businesses and it’s here to stay. Whether you share dynamic social videos, interactive explainers or maybe even some TikTok dances that show off your business in a fun, casual way – there are endless possibilities when it comes to building relationships and connecting with customers using this versatile medium. Don’t sleep on this incredible opportunity for growth, dive into the awesome world of video marketing now!

New to video-sharing platforms like TikTok? Check out of Review of TikTok for Businesses.

What Is Video Content Marketing

Nowadays, the growth of video content marketing is obviously hard to ignore. But what exactly is video content marketing? (We won’t tell anyone you had to ask.) Put simply, video marketing is the art of using videos to show people a product or service and get them interested in it. Seems simple right?! Hold on there cowboy, there’s more here than meets the eye. True, it’s an effective way to boost brand awareness, build trust in a company’s products and services, and increase consumer engagement, but video marketing needs a rock solid strategy behind it. Businesses can use videos to introduce their products or services as well as educate their customers and prospects on how to use them. If you’re looking for something that’ll really take your business to new heights, maybe it’s time to climb aboard the video content marketing express! All aboard!

Check out our video marketing process

The Growth of Video Marketing

Video marketing is skyrocketing in popularity and is set to become the internet’s dominant form of content. We’ll soon be living in a 90% video-dominated world, so start prepping for your close up! Must we really go on? We’re like a train that just can’t be stopped! Our success is growing exponentially in both the consumer and business-to-business sectors, making it clear there’s no shortage of enthusiasm for video marketing. Getting on the train now? But wait, there’s more! Video marketing has become a major player in a host of campaigns, from small startups to large companies, proving that video marketing isn’t just hype – It’s here to stay.

Video marketing growth in the U.S. is serious business – and it’s only getting bigger as the industry inches closer to a whopping $135 billion. That’s some serious dough! Businesses everywhere are getting creative and cashing in on the stellar success of online videos. With a surge in growth, companies want to get their hands on this golden opportunity – but how? While some companies opt for strategies that include interactive content or short-form narrative spots, others rely on strategies using low-cost stock footage and sophisticated animation software to reach massive online audiences. Whatever your budget is, Curiosity Marketing Group is here to help you capitalize and ride that wave!

Dive deep into our video marketing services

What Are the Benefits of Video Marketing

Video content marketing can produce awesome results for your business! If you invest in this strategy, be prepared to see some major benefits. Increased web traffic? Check. Customers more engaged with your brand? Double check!

Increased Visibility

Get ready for the spotlight! Unleash your inner celebrity when you share video content on social media and related articles. Not only will it get more eyes on your site, but who knows? You might just become an internet sensation, all thanks to a few well-crafted videos!

Increased Conversions

Customers are more likely to buy when they don’t have to strain too hard – and what could be easier than vegging out in front of a promotional video? Video content is your secret weapon for maximizing those all-important conversions!

Increased Engagement

Engagement skyrocketed when we started using videos to communicate with our customers. Turns out, most people would rather watch a cool video than read something on their computer screen – who knew? We quickly saw results as those passive viewers turned into active buyers and the sales really took off!

Improved Brand Recognition

Let your brand out of the gate – show potential customers some personality! Videos are a great, creative way to get people invested in what you have to offer. Make sure those values and mission statements breathe new life into the conversation by incorporating them in visuals.

More Variety

What do customers want? Variety! Having a variety of video content is like throwing a bunch of spaghetti at the wall (not literally, though) to see what sticks. This way your business can reach various audiences with different needs and interests – who knows which one will resonate best with them?!

Explore the endless content possibilities with our video marketing services

Partnering With a Professional Video Marketing Company

The importance of working with a professional video marketing company cannot be understated. Yep, we’re going to wear that one into the ground – But for good reason! Our video marketing agency can help to create effective videos tailored specifically to your company’s needs, ensuring that your message is delivered in the most impactful way possible. Forget the hassle of creating your own video ads – let our expert team make it easy! Partner with us and you’ll get more time to focus on rocking your business, plus save money in the process. Win-win!

Contact us today for your free video marketing consultation!

How Consumers Govern Brands Through Online Reputation

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Consumers now have a greater ability to influence the reputation of a brand than ever before. Yuck right?! This power is often referred to as “consumer governance” and refers to how customers can use their collective opinion and voice to drive the success or failure of a business.

The main source of this consumer governance is online reputation. Customers can write reviews and post comments on social media or to a company’s website, which are then seen by potential customers who may decide whether to purchase the product based on what they see. But wait, there’s more! This power of consumer opinion has become so influential that companies must now pay attention to their online reputations to remain competitive in the digital world. Add that to your daily to do list!

What is online reputation management and how does it work?

Have you ever wondered what people are saying about your business behind your back? Well, if you have an online presence, then chances are there are plenty of people talking about your services or products online, and take it from us, what they’re saying could be good or bad. That’s why it’s important to manage your online reputation. For times when you can’t be a fly on the wall, turn to reputation management!

So, what is online reputation management? Put simply, it’s the process of controlling what people see when they Google your company name. Seems pretty powerful, huh!?  It’s about making sure that the search results for your company reflect what you want people to know about your business.

There are a few different ways to do this. One way is to create lots of content – blog posts, articles, and social media updates with keywords that you want to be associated with. This will help push down any negative content that might be appearing in the search results. We like to call this the great cover up!

Another way to manage your online reputation is to monitor what’s being said about you online and respond accordingly. Just to be clear, that doesn’t mean jumping to Twitter to justify your side of things. If there’s negative content out there, (SINCERELY) reach out to the person who wrote it and try to resolve the issue. If there are positive things being said about you, make sure to thank the person who left the positive feedback.

Get a better perspective of the reputation management process

Why do brands need to worry about their online reputation?

In today’s digital world, your online reputation is more important than ever. More and more people are using the internet to research brands before making a purchase, and if your online reputation is damaged, it can have a major impact on your bottom line. There are several reasons why online reputation management is important for brands. First, negative reviews and articles can deter potential customers from doing business with you. Yikes! Second, they can lead to a loss of trust among current and future customers. Third, they can damage your relationships with other businesses.

 In short, online reputation management is essential for any brand that wants to stay competitive in today’s market. By monitoring your online presence and taking steps to address negative content, you can protect your brand’s reputation and ensure that you continue to attract new customers.

The different ways that consumers can interact with brands online

In today’s digital world, there are a myriad of ways for consumers to interact with brands online. Through social media platforms such as Facebook, Twitter and Instagram, consumers can follow their favorite brands, receive updates on new products and share their opinions with others. Additionally, many brands now offer online chat features, which allow consumers to ask questions and receive help in real time. We love a good chat bot! And of course, there are also plenty of opportunities for consumer feedback through online reviews and survey sites. Ultimately, the wealth of online resources available to consumers makes it easier than ever before to connect with brands and voice their opinion.

Dive deep into managing your online reputation

How to manage your brand’s online reputation

Your brand’s online reputation is so important, we felt the need to say it again. It’s how people perceive you when they see you in their social media feeds, when they Google you, and when they read reviews about you. Here are a few things you can do to protect your reputation online:

  • Be proactive: Don’t wait for something bad to happen to your brand before you start managing your reputation. Think of it like a new obsession. Be proactive and monitor what people are saying about you online. Set up Google Alerts for your brand name, and check review sites regularly.
  • Be responsive: If something negative does come up about your brand, don’t ignore it. Respond quickly and professionally. Yes, even if the customer is wrong! Address the issue head-on and try to resolve it to the best of your ability.
  • Be transparent: People appreciate honesty, so if there is something negative going on with your brand, be upfront about it. Don’t try to hide it or spin it in a positive light – that will only make things worse. Think hiding clutter under the bed – never a good idea. Instead, own up to it and tell people what you’re doing to fix the problem.

Managing your brand’s online reputation takes effort, but it’s worth it. By following these tips, you can help ensure that your brand is perceived in a positive light by the people who matter most – your customers.

Check out our professional reputation management services

Partnering with a reputation management company

If you’re looking to take your online reputation to the next level, then partnering with a reputation management company is your best move. Not to toot our own horn, but at Curiosity, our reputation management team can help you build and maintain a positive image online, which is essential for attracting new customers and keeping existing ones happy. Plus, with the help of our reputation management gurus, you can proactively manage your online reputation so that negative reviews don’t have a chance to do damage in the first place. 

Contact us today for your free Reputation Management consultation!

2022 Holiday Marketing Trends: What Consumers Are Planning to Spend On

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The holiday season is rapidly approaching, and businesses are starting to prepare for the influx of shoppers. But what are consumers planning to spend their money on? How can your businesses capitalize on this information? Keep reading for our holiday marketing trends guide, where we’ll break down consumer spending by category and give you tips on how to reach these shoppers!

Holiday Shopping Trends & Statistics

As holiday shoppers begin to plan for the upcoming season, many are resolved to spending less this year. A recent holiday insights report found that Consumers are planning to cut back on holiday spending, with 41% saying they’ll spend less than last year. 

This holiday season, marketers will need to be more strategic in their advertising and holiday marketing campaigns. One way to do this is by focusing on value-based messages that highlight the quality of the product or service rather than its cost. Additionally, marketers can look for opportunities to partner with other brands to offer holiday discounts and deals. By thinking outside the box, marketers can still reach holiday shoppers who are looking to save this season.

As the holiday season approaches, retailers begin to ramp up their marketing efforts. And for good reason – according to recent studies, people are increasingly putting off their holiday shopping until later in the season. In fact, some people wait until the last minute to make their holiday purchases. This presents a challenge for retailers, who need to find ways to reach these procrastinators. One potential solution is to focus on holiday marketing ideas that emphasize convenience and ease of purchase. For example, retailers could offer holiday-themed click-and-collect options or create holiday marketing campaigns specifically targeted at last-minute shoppers. By understanding the behaviors of late shoppers, retailers can adapt their strategies and make the most of the holiday shopping season.

Online Holiday Shopping Trends

For many of us, the holiday season is a time to celebrate with family and friends, but it can also be a time of stress and anxiety, especially when it comes to holiday shopping. 32% of people say they plan to do more holiday shopping online this year to avoid the crowds and save time. And it’s not just about buying gifts for loved ones – many people are also using the internet to do their holiday shopping for groceries, decorations, and other holiday essentials.

With so many people shopping online, it’s important for businesses to have a strong online presence during the holiday season. Here are some holiday marketing ideas to help you get started:

  • Use social media to promote special holiday deals and discounts.
  • Create holiday-themed landing pages on your website.
  • Send out email newsletters with gift guides and latest product releases.
  • Run targeted online ads featuring holiday discounts and promotions.

Holiday In Store Shopping Trends

As the winter holidays approach, shoppers are weighing their options for how to get the best deals on gifts. For some, going into a brick-and-mortar store is still the preferred option, even though it may be more crowded than shopping online. There are a few reasons for this. First, shoppers can see and touch the merchandise in person, which can give them a better idea of whether it’s a good fit. Second, they can interact with salespeople and get help with finding the right gift. And finally, there’s something about the hustle and bustle of the holiday season that just can’t be replicated online. While online shopping is convenient and popular, some shoppers are ready to brave the crowds and enjoy the holiday atmosphere in store.

Creating Successful Holiday Marketing Campaigns

The holiday season is a key time for retailers and brands to connect with consumers and drive sales. According to holiday insights, holiday marketing starts as early as October, and holiday shopping peaks in November and December. Consumers are bombarded with holiday deals and promotions from retailers and brands. As a result, holiday shoppers are looking for brands and retailers that offer the best deals on quality products.

To maximize holiday profits, marketers need to create well-planned holiday marketing campaigns that take advantage of holiday spending trends. One effective holiday marketing strategy is to focus on gifting occasions such as Christmas, Hanukkah, and Kwanzaa. By creating holiday-specific marketing campaigns, businesses can tap into the increased spending that occurs during these times.

Additionally, to be successful during the holiday season, retailers and brands need to have a solid holiday marketing strategy. This includes understanding consumer behavior, knowing which holidays are most important to shoppers, and promoting the right deals at the right time. In addition, retailers and brands need to be prepared to meet the needs of holiday shoppers. This means having enough inventory on hand to meet demand, offering convenient shipping options, and providing excellent customer service. By understanding the needs of holiday shoppers and delivering on their expectations, retailers and brands can build strong relationships with consumers that last beyond the holiday season.

Contact the holiday marketing gurus at Curiosity Marketing Group to get started on a successful campaign this holiday season!

Using AI for Marketing

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Wondering if AI Marketing is really all it’s cracked up to be?

As a business, product, or service provider, you are always looking for ways to optimize efficiency and increase productivity. After all, time is money. And in the age of technology, there are more options than ever before to help you streamline your process and get ahead of the competition. Here at Curiosity Marketing Group, we are always on the lookout for new ways to use technology to our advantage. Whether it’s developing new software to automate repetitive tasks or investing in cutting-edge hardware to speed up our rendering times, we are constantly looking for ways to work smarter, not harder.

We all know that technology has drastically changed the way we live and work. In fact, it seems like there’s a new app or piece of software being released every day that promises to make our lives easier and more efficient. But with so many options out there, it can be tough to know which ones are worth our time and which ones are just a passing fad.

AI and Marketing

Designing and writing with AI is becoming more and more popular, as it promises to speed up the creative process and create better results. But is this really true? Is AI really that great? Let’s take a closer look.

We’re a curious bunch, and we think you’ll love what AI and upcoming technology can do for your business. It’s not just about making things look cool (although that’s a nice side effect). With the power of AI, you can create an assortment of marketing resources that are tailored to your specific audience with maximized efficiency.

AI Design

One recent example of how we’ve used technology to increase efficiency is with our latest week of social media images. Harnessing the power of AI allowed us to generate high-quality content at a fraction of the time and cost it would take to do manually. We are able to input a few key parameters and then the software takes care of the rest. This has been a game-changer for us because it has freed up our team to focus on other tasks while still being able to produce high-quality content on a regular basis.

New Advances in Marketing Technology

Technology is changing every day and there are always new ways to use it to your advantage. At Curiosity Marketing Group, we make it a priority to stay on top of the latest trends and invest in the best tools available so that we can provide our clients with the highest quality services possible. If you’re looking for a marketing partner that knows how to leverage technology for maximum efficiency, look no further than Curiosity Marketing Group!

Contact us today to learn more about how AI for Marketing can help take your business to the next level.

Embrace Your Curiosity +

Curiosity Reviews – TikTok

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UPDATE

When we first published this blog post, we recommended that businesses and individuals alike not use the increasingly popular social app, TikTok due to privacy and security concerns. Since the publication date, app developer ByteDance has seen more and more public pressure to address these concerns. With the new security measures in place, we are pleased to finally be able to recommend TikTok as a great tool for gaining online exposure for your business.

Believe it or not, TikTok has grown to surpass many other social platforms in terms of popularity. With over 698 million active users in any given month, the opportunities to grow your current audience and engage customers are endless!

What’s new?

Originally, one of the main concerns about using the app was the fact that TikTok pulls a variety of data from its users. This practice is no different than the data collection done by platforms such as Google and Facebook, however, the concern was how this data was being used. After multiple investigations, there is no concrete evidence that Chinese intelligence authorities are spying on users, and the platform now has fixed many bugs and implemented technical measures to encode app activity from external researchers such as hackers and other malicious actors.

Another concern was the Children’s Online Privacy Protection Act (COPPA) violation the company faced. Many new features and privacy measures have improved the safety of users between the ages of 13 and 18. In fact, the company introduced the “Family Pairing” feature that allows parents to link their account to their children’s and have greater oversight on how their kids are using the app.

Is TikTok safe to use now?

With the recent privacy and security policy changes, we now recommend businesses leverage the social platform by creating interactive and engaging video clips to share with their audiences. If you need assistance with creating or editing videos that will surely go viral, check out our new video marketing services!

Wondering what the big deal is about video marketing? Find out in our blog on The Growth of Video Marketing and Why Your Business Needs It.

Sources

https://usa.kaspersky.com/resource-center/preemptive-safety/is-tiktok-safe
https://techjury.net/blog/tiktok-statistics/#gref