Best Times (And Days) To Post on Social Media

Posted on January 4, 2023September 22, 2023 by admin

*Please note that all times mentioned in the following blog post are presented in U.S. Central Time.

Social Media has become a huge staple in the daily routine of people around the world. We get up in the morning and check Facebook. 30 minutes later, we will begin to scroll through Instagram; brushing our teeth, we open TikTok. Ahhhh! Social Media is just a part of society and life these days. Businesses can take this opportunity to tune into the people and use it as an opening for targeted marketing. I’m sure you’re saying, “but how do I know when to post? What is the best day or the best time?” Of course, that’s what you’re asking; otherwise, you wouldn’t be here!

But, What IS the Best Time to Post?

Instead of JUST hitting you with a link to our social media service offerings, we’re here to share some facts as well! Every Social Media platform has a niche demographic that uses its service. However, most folks want to use multiple platforms, so they don’t miss out on those beautiful and ever-important posts, likes, shares, and comments. Each Social Media network has its own set of statistics that show the waves of potential eyes rolling in every hour. Maybe you should post on Instagram at 8:30 but wait until 11:00 to post that TikTok you worked so hard to edit. Let’s get down to the nitty-gritty on each of the most popular platforms.

Based on our research in combination with a social media global engagement statistics study performed by SproutSocial, and global posts analyzed by HootSuite, below is an outline of what we suggest you follow for each platform. So, read them all, or skip to YOUR favorite, then click here to read more on the benefits of working with Curiosity on your social media marketing.

Facebook

Facebook has been dominating social media platforms for nearly a decade. They see the most traffic and therefore are a favorite for marketing efforts. Facebook has the broadest spectrum with times to post. If you are dedicated enough to be up at 3 a.m., a post any day Monday through Friday will be seen by the masses on Facebook. If not, Tuesdays at 10 a.m. or noon seem to be popular as well! Yes, we said 3am! Weird right? This early in the morning, 3am, there are likely fewer people posting, which means less competition in the feed. That could mean that you get some early engagement which then helps improve the reach of your post, and by, say, 9am, when more people are online, that early response helps ensure that your content is then shown to more people.

Stuck trying to think of good Facebook post ideas for your business page? Check out these 10 secrets to creating interactive Facebook posts your followers will love (with examples).

Instagram

Apparently, Instagram users are a little later to rise. You will see the most traffic between the hours of 9am and noon on Monday through Friday, with the highest concentrations in this time window on both Tuesday and Wednesday.

TikTok

One of the newer platforms on our list, but they are not the least! TikTok has quickly made its way to the top with its short-form video. From marketing to entertainment to information, there is plenty to take in on TikTok. If you want the most people taking in your content, you should post between 1pm and 3pm Tuesday through Thursday.

Twitter

Twitter has been around for a long time and has been the go-to for up-to-the-minute conversations and breaking news topics, so it may be a good idea to integrate an interesting news topic with your post. Twitter is also one of the more spread-out platforms, and a little harder to nail down the perfect time to post. It is never a promising idea to post your most noteworthy items on weekend days on Twitter, but if you do, aim for later in the morning when users are awake. According to Hootsuite, Monday and Thursday mornings are ideal times for posting. Any other day, around 9 am, you are sure to catch some engagement as well!

LinkedIn, over the years, has been seen by many as a strictly business platform, but in the past year, we have seen it evolve. It’s still professional in content but becoming more personal. It has seen a lot of traction for marketing as well! LinkedIn sees the most engagement Tuesday through Thursday, between 9am and noon, with the highest spikes of use being seen during those same hours on Tuesday.

The Big Picture

Mastering the “Rules of Engagement,” so to speak, for social media can be exceedingly difficult. Some people and businesses spend months, if not years, trying to create that one perfect viral post and most never get it. If you want to take on the challenge, follow the posting schedule we have laid out for you! It is sure to help you get the exposure you are looking for!

Partnering with a Professional Social Media Marketing Company

For businesses looking to make a splash on social media platforms, partnering with a professional social media marketing company is no longer an option – it’s a necessity! After all, having an active presence on social channels like Twitter, Instagram, and Facebook can help build customer loyalty, bring in new customers, spread your brand message far and wide, and provide lots of interesting content for your audiences. And since working with a talented team of professionals can ensure that these efforts are realized quickly and cost-effectively, why wouldn’t you take advantage of the opportunity?

Don’t just take our word for it. See what we can offer to help YOU get seen by as many folks as possible!

Happy Posting – Contact us today for your free social media marketing consultation!

2022 Holiday Marketing Trends: What Consumers Are Planning to Spend On

Posted on October 25, 2022January 24, 2025 by admin

The holiday season is rapidly approaching, and businesses are starting to prepare for the influx of shoppers. But what are consumers planning to spend their money on? How can your businesses capitalize on this information? Keep reading for our holiday marketing trends guide, where we’ll break down consumer spending by category and give you tips on how to reach these shoppers!

Holiday Shopping Trends & Statistics

As holiday shoppers begin to plan for the upcoming season, many are resolved to spending less this year. A recent holiday insights report found that Consumers are planning to cut back on holiday spending, with 41% saying they’ll spend less than last year.

This holiday season, marketers will need to be more strategic in their advertising and holiday marketing campaigns. One way to do this is by focusing on value-based messages that highlight the quality of the product or service rather than its cost. Additionally, marketers can look for opportunities to partner with other brands to offer holiday discounts and deals. By thinking outside the box, marketers can still reach holiday shoppers who are looking to save this season.

As the holiday season approaches, retailers begin to ramp up their marketing efforts. And for good reason – according to recent studies, people are increasingly putting off their holiday shopping until later in the season. In fact, some people wait until the last minute to make their holiday purchases. This presents a challenge for retailers, who need to find ways to reach these procrastinators. One potential solution is to focus on holiday marketing ideas that emphasize convenience and ease of purchase. For example, retailers could offer holiday-themed click-and-collect options or create holiday marketing campaigns specifically targeted at last-minute shoppers. By understanding the behaviors of late shoppers, retailers can adapt their strategies and make the most of the holiday shopping season.

Online Holiday Shopping Trends

For many of us, the holiday season is a time to celebrate with family and friends, but it can also be a time of stress and anxiety, especially when it comes to holiday shopping. 32% of people say they plan to do more holiday shopping online this year to avoid the crowds and save time. And it’s not just about buying gifts for loved ones – many people are also using the internet to do their holiday shopping for groceries, decorations, and other holiday essentials.

With so many people shopping online, it’s important for businesses to have a strong online presence during the holiday season. Here are some holiday marketing ideas to help you get started:

Use social media to promote special holiday deals and discounts.
Create holiday-themed landing pages on your website.
Send out email newsletters with gift guides and latest product releases.
Run targeted online ads featuring holiday discounts and promotions.

Holiday In Store Shopping Trends

As the winter holidays approach, shoppers are weighing their options for how to get the best deals on gifts. For some, going into a brick-and-mortar store is still the preferred option, even though it may be more crowded than shopping online. There are a few reasons for this. First, shoppers can see and touch the merchandise in person, which can give them a better idea of whether it’s a good fit. Second, they can interact with salespeople and get help with finding the right gift. And finally, there’s something about the hustle and bustle of the holiday season that just can’t be replicated online. While online shopping is convenient and popular, some shoppers are ready to brave the crowds and enjoy the holiday atmosphere in store.

Creating Successful Holiday Marketing Campaigns

The holiday season is a key time for retailers and brands to connect with consumers and drive sales. According to holiday insights, holiday marketing starts as early as October, and holiday shopping peaks in November and December. Consumers are bombarded with holiday deals and promotions from retailers and brands. As a result, holiday shoppers are looking for brands and retailers that offer the best deals on quality products.

To maximize holiday profits, marketers need to create well-planned holiday marketing campaigns that take advantage of holiday spending trends. One effective holiday marketing strategy is to focus on gifting occasions such as Christmas, Hanukkah, and Kwanzaa. By creating holiday-specific marketing campaigns, businesses can tap into the increased spending that occurs during these times.

Additionally, to be successful during the holiday season, retailers and brands need to have a solid holiday marketing strategy. This includes understanding consumer behavior, knowing which holidays are most important to shoppers, and promoting the right deals at the right time. In addition, retailers and brands need to be prepared to meet the needs of holiday shoppers. This means having enough inventory on hand to meet demand, offering convenient shipping options, and providing excellent customer service. By understanding the needs of holiday shoppers and delivering on their expectations, retailers and brands can build strong relationships with consumers that last beyond the holiday season.

Contact the holiday marketing gurus at Curiosity Marketing Group to get started on a successful campaign this holiday season!

Curiosity Reviews – TikTok

Posted on September 17, 2020May 20, 2025 by admin

UPDATE

When we first published this blog post, we recommended that businesses and individuals alike not use the increasingly popular social app, TikTok due to privacy and security concerns. Since the publication date, app developer ByteDance has seen more and more public pressure to address these concerns. With the new security measures in place, we are pleased to finally be able to recommend TikTok as a great tool for gaining online exposure for your business.

Believe it or not, TikTok has grown to surpass many other social platforms in terms of popularity. With over 698 million active users in any given month, the opportunities to grow your current audience and engage customers are endless!

What’s new?

Originally, one of the main concerns about using the app was the fact that TikTok pulls a variety of data from its users. This practice is no different than the data collection done by platforms such as Google and Facebook, however, the concern was how this data was being used. After multiple investigations, there is no concrete evidence that Chinese intelligence authorities are spying on users, and the platform now has fixed many bugs and implemented technical measures to encode app activity from external researchers such as hackers and other malicious actors.

Another concern was the Children’s Online Privacy Protection Act (COPPA) violation the company faced. Many new features and privacy measures have improved the safety of users between the ages of 13 and 18. In fact, the company introduced the “Family Pairing” feature that allows parents to link their account to their children’s and have greater oversight on how their kids are using the app.

Is TikTok safe to use now?

With the recent privacy and security policy changes, we now recommend businesses leverage the social platform by creating interactive and engaging video clips to share with their audiences. If you need assistance with creating or editing videos that will surely go viral, check out our new video marketing services!

Wondering what the big deal is about video marketing? Find out in our blog on The Growth of Video Marketing and Why Your Business Needs It.

Sources

https://usa.kaspersky.com/resource-center/preemptive-safety/is-tiktok-safe
https://techjury.net/blog/tiktok-statistics/#gref