Category: Pay Per Click (PPC) & Digital Advertising Services

Industry Best Practices for Geotactics

Posted on by Sidney Adcock

Geotargeting is a rather new tactic for marketing. It allows companies to create targeted ads based on the location of the person you want to see the ad. So, what does that mean for you? Well, simply put, it means more traffic. Specifically, it means that the traffic you are receiving is targeted more accurately and that your audience is being shown important information about your business at the time when it is most crucial when they are close by.

What can Geotactics do for you?

Have you ever been out of town on vacation and gotten hungry? Most of us have. You pick up your phone, open google, and type in “food near me.” For this example, we are going to say “pizza.” Geotargeting allows you to see every pizza place within a set distance from your location. Awesome, right? Well, that can happen for anything. Pizza, clothing, cars, mechanic shops, marketing companies, and more! We can help integrate geotargeting for you, or you can use these 5 best practices to make your own geotargeting efforts efficient and successful!

Be One with the Locals

If you are using geotargeting to capture the audience of a specific area, do your research and make sure that your ad makes you sound like one of the locals. This is important. If you sound like someone who has never been to a place and knows nothing about the culture, it’s more likely someone will choose a company that does have that voice.

Optimize Your Ads

Make sure that your geotargeting is optimized in a way that considers your available open hours and high-traffic times at your location. The worst-case scenario is that someone sees your advertisement and they want to give you their business, but you aren’t even open to accommodate them.

Test Small, Launch Big

Test your ad campaigns in an exceedingly small and localized area to see if they are going to perform well before launching them on a larger scale. You want to make sure that people are accepting of what you have before more eyes are made aware of your ads.

Check, and Then Check Again

When it comes to geotargeting, you want to make sure that you are targeting the correct area. You may have put in “London” but were not aware that it was sending you to London, Kentucky, and not London, England. This is definitely an important distinction, to say the least.

Exclude Poor Performing Areas

If you have launched an ad campaign that has integrated geotactics and it is performing well in some areas while it is a flop in others, don’t be scared to remove those areas from the ad. Maybe even try some other areas or criteria. You never know where you may see the most success!

How can a professional advertising agency help?

So, now you know a bit about what geotactics are and some tips on how to use them efficiently. If you’re curious as to how the professionals at Curiosity Marketing Group can help. Partnering with a professional geotactics ad agency doesn’t have to be intimidating. With the appropriate resources and expertise, your business can benefit from taking work off of your plate and getting the experts involved. Not only will you gain access to experienced personnel that know how to maximize results, but you’ll also save time and money. When you partner with our professional advertising company, there’s no need to worry about tackling complex tasks without the correct knowledge – we’ll do it all for you!

Let us make your curiosity a reality – Contact us today to integrate geotactics into your advertising strategy!

Creative Ad Tactics that Boost ROI

Posted on by Sidney Adcock

Creative Ads. You know what it means. You have seen them everywhere. Do you know how to create them? If your answer is no, we are here to help! It isn’t always easy to keep your readers’ attention. It can be even more difficult to drive them toward a purchase. Check out our proven ad tactics to get to know our advertising agency.

If you want to get involved and give creative advertising a try yourself, try these solutions to help gain that return on your investment that you are looking for!

Proven Strategies for Your Ads

So you made it this far. Congratulations! So, you want tips to make your ads more creative and to make people feel like they NEED to indulge in whatever it is that you are advertising. Well, without further ado…

Know Your Competitors

Your competition has, without a doubt, done their research. They have seen what the market has to offer, and they have pinpointed it. Don’t be afraid to take a look at their ads and pick out some of the talking points they have included that also pertain to you. Then, do it better!

Obsess Over Your Headlines

The headline is the first piece of bait that you put out. If someone sees your headline and skips over it without the smallest hesitation, you have lost. If you are happy with your advertisement but it is not gaining the traction that you had hoped for, try changing your headlines and see if something else works better. You may be surprised at the change in engagement.

Avoid Industry Jargon

Use plain English in every instance that you can. Yes, we know that you know your industry! The reader may not, but they can understand factual information and hard numbers. Test specific numbers and statistics of your product or service. If one statistic isn’t gaining that clickthrough traffic that you are looking for, switch it up to another that you feel is important and see if that helps.

Get to the Point

You must grab the reader’s attention immediately. The public is used to scrolling quickly through social media and will only click on something if it REALLY catches their eye! It is of utmost importance to get your message across and do so quickly and efficiently while also being interesting enough to deserve a click. It sounds difficult, but with some research and a little dedication, you will get the hang of it quickly!

Appeal to the Reader’s Emotions

One of the quickest ways to gain a reader’s full attention is to make them have an emotional response. Truthfully, which emotion is up to your writing style and brand voice, but that evocation of emotion will help you gain traction with your audience!

Make Your Investment Matter

Whether you have invested money, time or both into your advertising, you always want to do your best to see a maximized return on that investment. As the old saying goes, time is money. If you are putting your best foot forward and all due diligence is given to your success, you will see results. Creative ad creation is one of the more difficult sides of marketing but can also be the most rewarding. If you would prefer to skip over the process of learning it all yourself, check out our professional advertising services, and then contact us to tackle it for you!

2022 Holiday Marketing Trends: What Consumers Are Planning to Spend On

Posted on by admin

The holiday season is rapidly approaching, and businesses are starting to prepare for the influx of shoppers. But what are consumers planning to spend their money on? How can your businesses capitalize on this information? Keep reading for our holiday marketing trends guide, where we’ll break down consumer spending by category and give you tips on how to reach these shoppers!

Holiday Shopping Trends & Statistics

As holiday shoppers begin to plan for the upcoming season, many are resolved to spending less this year. A recent holiday insights report found that Consumers are planning to cut back on holiday spending, with 41% saying they’ll spend less than last year. 

This holiday season, marketers will need to be more strategic in their advertising and holiday marketing campaigns. One way to do this is by focusing on value-based messages that highlight the quality of the product or service rather than its cost. Additionally, marketers can look for opportunities to partner with other brands to offer holiday discounts and deals. By thinking outside the box, marketers can still reach holiday shoppers who are looking to save this season.

As the holiday season approaches, retailers begin to ramp up their marketing efforts. And for good reason – according to recent studies, people are increasingly putting off their holiday shopping until later in the season. In fact, some people wait until the last minute to make their holiday purchases. This presents a challenge for retailers, who need to find ways to reach these procrastinators. One potential solution is to focus on holiday marketing ideas that emphasize convenience and ease of purchase. For example, retailers could offer holiday-themed click-and-collect options or create holiday marketing campaigns specifically targeted at last-minute shoppers. By understanding the behaviors of late shoppers, retailers can adapt their strategies and make the most of the holiday shopping season.

Online Holiday Shopping Trends

For many of us, the holiday season is a time to celebrate with family and friends, but it can also be a time of stress and anxiety, especially when it comes to holiday shopping. 32% of people say they plan to do more holiday shopping online this year to avoid the crowds and save time. And it’s not just about buying gifts for loved ones – many people are also using the internet to do their holiday shopping for groceries, decorations, and other holiday essentials.

With so many people shopping online, it’s important for businesses to have a strong online presence during the holiday season. Here are some holiday marketing ideas to help you get started:

  • Use social media to promote special holiday deals and discounts.
  • Create holiday-themed landing pages on your website.
  • Send out email newsletters with gift guides and latest product releases.
  • Run targeted online ads featuring holiday discounts and promotions.

Holiday In Store Shopping Trends

As the winter holidays approach, shoppers are weighing their options for how to get the best deals on gifts. For some, going into a brick-and-mortar store is still the preferred option, even though it may be more crowded than shopping online. There are a few reasons for this. First, shoppers can see and touch the merchandise in person, which can give them a better idea of whether it’s a good fit. Second, they can interact with salespeople and get help with finding the right gift. And finally, there’s something about the hustle and bustle of the holiday season that just can’t be replicated online. While online shopping is convenient and popular, some shoppers are ready to brave the crowds and enjoy the holiday atmosphere in store.

Creating Successful Holiday Marketing Campaigns

The holiday season is a key time for retailers and brands to connect with consumers and drive sales. According to holiday insights, holiday marketing starts as early as October, and holiday shopping peaks in November and December. Consumers are bombarded with holiday deals and promotions from retailers and brands. As a result, holiday shoppers are looking for brands and retailers that offer the best deals on quality products.

To maximize holiday profits, marketers need to create well-planned holiday marketing campaigns that take advantage of holiday spending trends. One effective holiday marketing strategy is to focus on gifting occasions such as Christmas, Hanukkah, and Kwanzaa. By creating holiday-specific marketing campaigns, businesses can tap into the increased spending that occurs during these times.

Additionally, to be successful during the holiday season, retailers and brands need to have a solid holiday marketing strategy. This includes understanding consumer behavior, knowing which holidays are most important to shoppers, and promoting the right deals at the right time. In addition, retailers and brands need to be prepared to meet the needs of holiday shoppers. This means having enough inventory on hand to meet demand, offering convenient shipping options, and providing excellent customer service. By understanding the needs of holiday shoppers and delivering on their expectations, retailers and brands can build strong relationships with consumers that last beyond the holiday season.

Contact the holiday marketing gurus at Curiosity Marketing Group to get started on a successful campaign this holiday season!

What’s the Deal with Buyer Personas?

Posted on by admin

With every new campaign we start, we always start with buyer personas. But what is a buyer persona?!

Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers.  Personas help us and our clients fully understand why we go through the efforts we do. In marketing, sales, product and services, understanding your ideal customer and being relatable to them is very important in optimizing your marketing efforts. Having this deep understanding of your persona(s) is critical to steer your content creation, product messaging, sales process and really anything that helps support your product and how it relates to your customer.

At this point you are thinking, “Ok this sounds great, but how do we come up with these fictional customers?”

Every new client asks this. But don’t worry, it is quite simple actually.  You just need to ask the right questions to the right people and present that information in a helpful way so the people in your business can get to know your persona(s) better than the backs of their hands.

The strongest personas are produced by market research and interviewing / surveying your existing client base. We always recommend businesses form at least 2 personas when we start a campaign, however some of our clients end up with 10 or 15 by the time they get used to the process. But like anything, start small. Trying to nail down 15 personas before starting a campaign only delays the efforts. You can always add, modify or expand personas as needed.

Should we build a “negative” persona?

In the beginning, no. Remember, start small. Build your two positive personas and over time add in a negative one. The negative persona should be your non-ideal client. I know… I know…. We want every client we can get right?  Answer is no. As your business grows, avoiding these negative personas will help your business grow by turning their business away.

But, keep in mind a negative persona is not always a grumpy high maintenance account.  These can be companies that do not see you as a partner or are just not a good fit for your business style.  Don’t feel like you only have poor client types in this bucket.

So how do we start the process?

As mentioned, buyer personas can be created through research, surveys, and interviews of your target audience. That includes a mix of customers, prospects and those outside your contacts database who might align with your target audience.

 

Here are some practical methods for gathering the information you need to develop personas:

  • Look through your existing client database to uncover trends about certain markets or verticals that fit who you have been targeting.
  • When creating forms to use on your website, use form fields that capture important persona information. For example, if all of your personas vary based on company size, ask each lead for information about company size on your forms.
  • Take into consideration your sales team’s feedback on the leads they’re interacting with most. What generalizations can they make about the different types of customers you serve best?
  • Interview customers and prospects, either in person or over the phone, to discover what they like about your product or service. This my friends is the most important step. We cannot stress this enough.

You’ve done the research, now what?

Once you have gone through the research, interviews and analysis, you should have some good “meat” to work with. Looking over this data, start to recognize trends.  Do you see consistent business sizes? Certain types of businesses? These are the trends we want to leverage in our fictional clients.

Using the worksheet,  begin to take this data and fill in each of the areas of the Persona Worksheet. Fill in the: Who? What? Why? How? sections as you see fit based off the data you collected. Keep in mind there is no wrong answer. These are best guesses off the data you collected.

Once you have all areas filled in, pass this worksheet around to team members, upper level management and your sales team. Get their feedback and see if it aligns with the views they see as well.

Finally the fun part. Give your persona a fun name. You have done the work and you should feel like you know this person like a brother or sister.  So give them a nickname like “Finance Timmy” or “ Doctor Sherry”.  This will help segment the leads as you start to see them come in and will give your team something to track against.

In closing, the persona process, although it can be daunting and time consuming, is one of the vital parts of optimizing your campaigns. Putting the time in at the start of the process is well worth the amount of time it will save in the long run.  Be sure to grab a copy of the worksheet and give it a try.