01 / The Challenge
After two established IT firms merged under the Tech Eagles name, their digital presence needed to catch up.
Holston IT and Garner IT had built strong regional reputations, but online they still existed as separate brands. Multiple websites, listings, and social profiles created confusion rather than clarity.
To support continued growth across the Southeast, their online presence had to reflect the direction of the newly merged company.
02 / Our Strategy
Bringing It All Into Alignment
Our strategy focused on consolidating separate websites, listings, and social accounts under one clear direction. We merged what made sense, updated what mattered, and retired what no longer fit. At the same time, we refined messaging and visuals to present Tech Eagles as a trusted IT and cybersecurity partner for small and midsize businesses.
03 / Branding & Design
Evolving the Digital Brand
Tech Eagles had clear symbolism and core colors in place, but the original palette felt too cold for the direction they wanted to take. We refined the digital expression of the brand by introducing warmer accent tones and softer visual treatments while keeping the clean foundation intact.
We carried the updated color direction into social graphics, YouTube assets, and print materials to ensure consistency across channels.
04 / Website Design & Development
Evolving the Digital Brand
Tech Eagles had clear symbolism and core colors in place, but the original palette felt too cold for the direction they wanted to take. We refined the digital expression of the brand by introducing warmer accent tones and softer visual treatments while keeping the clean foundation intact.
We carried the updated color direction into social graphics, YouTube assets, and print materials to ensure consistency across channels.
05 / SEO
Expanding Visibility Across Regions
As Tech Eagles expanded into a larger service area, we supported that growth with a focused SEO strategy. This included location-based content and updates to local listings to strengthen visibility in both established and newly combined markets.
We also optimized educational video and webinar content on YouTube, extending their reach through search in a format small business owners actively consume.
06 / Social Media Marketing
Building Recognition Beyond the Website
After the merger, Tech Eagles wasn’t just launching a new website, they were introducing a new name to multiple markets at once. Social media played a key role in reinforcing who they were and what they stood for.
Our strategy centered on timely, business-focused content that made complex IT topics easier to understand and helped build familiarity across regions.
07 / The Results
Clarity Across Every Channel
Tech Eagles moved from scattered digital pieces to one clear, cohesive presence. Visitors can quickly understand who they are, what they offer, and how to get help.
From brand visuals to website structure to off-site platforms, every touchpoint now supports the same message and reflects the company they’ve grown into.