Design / Web / Paid Ads
Panama City Symphony
Building audiences, one season at a time. A rebrand from Panama City POPS meant reaching new audiences without losing the ones who had been there for years.
01 / The Challenge
A New Name And An Existing Audience
As the orchestra grew and rebranded, it needed a stronger way to connect with new audiences without losing longtime supporters. The transition from Panama City POPS to Panama City Symphony carried real risk: subscribers who had supported the organization for years needed to recognize it.
02 / Our Strategy
Continuity Through The Change
Rebrands for membership organizations are different from commercial ones. The job is not to look new. It is to look like the same institution, matured.
03 / Season Campaigns
Selling A Season, Not A Concert
Symphony audiences buy seasons, and each concert needs its own promotion inside the season arc. We built a campaign structure that could carry both.
A Good Next Step
Curious What This Looks Like For You?
Tell us where marketing is fragmenting and what you want the next year to look like. We will come back with a straight answer on whether we are the right fit.