Web / SEO / Paid Advertising
Harris Business Machines
Growing a local business through every stage. Selling and servicing office equipment across Northwest Florida since 1990, with three locations and an online presence that had fallen behind.
01 / The Challenge
Reputation The Website Did Not Reflect
Harris Business Machines has been selling, servicing, and supporting office equipment across Northwest Florida since 1990, with locations in Panama City, Pensacola, and Fort Walton Beach. They had the reputation and the reach. The website did not say so.
It was functional and dated. Someone comparing them against a national supplier would not have found a reason to choose local.
02 / Our Strategy
Three Locations, One Presence
A regional business with three locations has a specific problem: each market needs to find you, but the brand needs to read as one company rather than three branches with different stories.
We built the site around service area first and product second, because the question a buyer actually asks is whether you can service them.
03 / Website
Built Around How People Buy Equipment
Buying a copier is a considered purchase with a service relationship attached. The site had to carry both: the equipment specifics and the reason the service contract matters.
04 / Search and Paid
Found In Three Markets At Once
Local search across three service areas, with paid campaigns filling the gap in the markets where organic visibility takes longest to earn.
A Good Next Step
Curious What This Looks Like For You?
Tell us where marketing is fragmenting and what you want the next year to look like. We will come back with a straight answer on whether we are the right fit.