With the rise of inbound marketing…
With the rise of inbound marketing, content has become one of the most important aspects of any website. Content is what visitors and search engines are looking for. It also helps drive visitors to your site and turns prospects into leads.
Give your visitors clear messages. You want your visitors to know what you do within seconds, understand the page they’re on and what it’s about, what to do next, and why they should buy/subscribe/download from this site instead of someone else.
There are a few helpful tips to direct you in delivering the right message
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Create a few headlines and sub-headline ideas for your most important pages. This helps you portray to your buyer why they should buy from you.
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Include clear call-to-actions. Include links in your body copy, next step links at the end of the copy, and calls-to-action wherever appropriate.
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Test your copy. For the most accurate indication of winning a headline, use A/B testing to determine which variation drive the most conversions. You can use tools like HubSpot’s A/B Testing Tools, Google’s Website Optimizer, or services like 5 Second Test.
Educate your viewers about your offers.
Offer them more than product content. Provide eBooks, whitepapers, videos, and other forms of content that is educational. This will help your viewers feel as if they are receiving valuable information along the way and not just a sales pitch.
Offer your viewers quality content.
Create fresh content for your homepage that people can value. Know who your audience is when providing content. Create content that is relevant to your buyers and know your subject well. It is important to have accurate content when you write for your audience.
Keep your content clear.
Avoid using jargon terms and phrases; your audience will render them meaningless. In this day in age, consumers want the truth. They do not want advertising trickery, marketing cliques, and surreptitious methods of persuasion. Focus your content on being clear, not clever, and you will find that more people will trust you.
Blogging
Blogging is one of the most important assets to any inbound marketing strategy and it’s a perfect complement to your website. Blogging creates fresh content for SEO, it helps establish you as an industry authority and thought leader, it helps drive more traffic and leads back to your website, and it’s a great channel to converse and engage with your audience and customers. Blogging will also help make your content shareable and social.
Testimonials
Lastly, provide customer testimonials and reviews to prove to potential customers that you’ve successfully helped existing customers. Leverage other online sites to provide reviews such as Yelp to collect testimonials.