Web Development
Panama Business Machines
From outdated to outstanding. A trusted Konica Minolta provider whose website did not reflect decades of service in the region.
Overview
From Outdated to Outstanding: Reimagining Panama Business Machines' Website
Panama Business Machines has been a trusted provider of Konica Minolta office equipment in Bay County and surrounding areas since 1980. Despite their advanced offerings and stellar customer service, their website was outdated and didn't reflect their modern capabilities.
The old website lacked a clear theme and structure, which did not align with the company’s commitment to cutting-edge technology and high service standards. They needed a site that showcased their services, expertise, and positive customer reviews in a more organized and visually appealing way.
We started by giving Panama Business Machines a complete visual overhaul. Using a CMYK color palette, we incorporated vibrant images of inks and toners, balanced with plenty of white space and dark neutrals. This created an eye-catching yet clean design that visually represents their brand. We ensured that the colors were attention-grabbing without causing visual fatigue.
Think your website could use a fresh look too? We’re here to help. Check out our web design and development services to see how we can transform your online presence.
Next, we focused on structuring the site to highlight their value proposition and expertise right from the top. The "Why Choose PBM" section prominently displays their experience, dependability, and service, enhanced by bright, engaging colors. This not only makes the information clear but also provides a vibrant and appealing way to learn about the company. Here both the visuals and the text lend themselves to telling the brand’s story.
We knew it was crucial for visitors to be able to easily understand and explore what Panama Business Machines offers right from the homepage. The new design spotlights their services and products, making it simple for customers to see what solutions are provided. With clear calls-to-action and a clean, organized layout, the site not only grabs attention but also encourages further exploration.
Panama Business Machines had collected plenty of glowing reviews and wanted these to be a prominent feature on their new site. They loved how we handled testimonials on another project and asked us to integrate a similar section. We delivered by creating a dedicated space for their customer feedback, showcasing numerous 5-star reviews. This not only highlights their reputation for high customer satisfaction but also provides social proof to potential clients.
A Good Next Step
Curious What This Looks Like For You?
Tell us where marketing is fragmenting and what you want the next year to look like. We will come back with a straight answer on whether we are the right fit.