Web Design Must Haves for Leads Generation: Get Found Online
Websites have no use if they are not being visited.
In this part one of 4 series, we explore the first few items that every web design needs for proper and effective lead generation.
Search Engine Optimization (SEO) is a must-have to any website strategy. For SEO to be successful it takes hard work and consistency when aiming for the top spot.
Every website has the goal of reaching the number one position in search engines. What gives you that first place ranking? Off-page search engine optimization is one factor to increasing your ranking results.
Link building is not an easy process, but it is very beneficial to your website. High-quality links connected to your website can significantly increase your chances of ranking higher on search engines. There are a couple of key tips to remember when you are building links. The first is to ensure your links create high-quality, educational, or entertaining content. Secondly submit your website to online directories. This will help categorize your website.
On-page search engine optimization is another important aspect and consists of placing your most important keywords within the content elements of your actual pages. These on-page elements include headlines, sub-headlines, body content, image tags, and links.
To ensure your on-page search engine optimization is done right pick a primary keywords for each page. Do not use too many keywords on one page otherwise the page will lose its importance. Search engines won’t have a clear idea of what the page is about. Focus on optimizing one keyword per page.
• Place your primary keywords in your headline and sub-headline. These areas of content have greater weight to search engines.
• Include keywords in the body content, but don’t use them out of context.
• Include the keywords in the page URL and keep the URL clean.
• Lastly, write for humans. Prepare your content for your audience and then look to optimize it for search.
Meta tags (a line of code that is contained in the background of a web page) is another SEO component to keep in mind. Meta tags are not as important as SEO, but they are still important. The reason why Meta tags are important is because search engines look at them to learn more about the page.
XML Site Maps
XML sitemaps help contain listings of all your pages and when they were updated. The incentive behind an XML sitemap is to help search engine crawlers sift through your pages more efficiently. Sitemaps are easy to create. You can find sitemap generators online that you can simply upload to the root directory of your website.
The last component to keep in mind is a permanent 301 Redirect. This method is used to change an old URL to a new one. When a page is moved to a new URL and the old link hasn’t been directed to the new page it causes a broken website link. This causes a lost opportunity for your customers or potential buyers. 301 Redirects helps SEO know where to find your new pages.