Social Media refers to the means of interactions among people creating, sharing, and/or exchanging information and ideas in virtual communities and networks.
A social networking service is a platform to build social networks or social relations among people who share a common interest, activities, backgrounds or real-life connections. This is all great but, how does this help my business? Social networking gives your business a better understanding of your customer base, such as their age, gender, dominant language and their geo-location, just to name a few. The information can be used in a geo-targeting a campaign to help find new customers and expand your audience. On the flip side, by improving marketing intelligence and providing instantaneous feedback from your client’s perspective, you will improve customer retention. Social networking is all about creating a meaningful relationship with your customers while helping generate leads, increase brand awareness and share content. So the real question is, “Why is my business not on social media?”
Social media management is the process of monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. A social media manager needs to be familiar with the industry in which the company or business is in to design a social media strategy that’s in line with the brand identity, the company’s audience, and goals. Defining a strategy helps to build/enhance the follower/fan base and to develop channels that strengthen engagements between your business and your customer’s.