Email marketing is an easy way to continue to build a meaningful relationship with your customers. In its broadest sense, the term covers every email your ever send to a customer, potential customer or public venue. This all sounds great of course. Imagine how much simple it is to send a message to thousands of email addresses. It’s not that simple. Quite apart from the complexities of designing and delivering email messages to the right people, getting them to actually read and respond to your message, and measuring and analyzing the results, there is the issue of permission. That’s why most effective email marketing campaigns are based off the customers initial contact requesting more information or agreeing to a newsletter. This not only keeps you on the good side of email marketing but, as earlier stated it continues to build your relationship with your customers.