On average, for every dollar spent on online advertisement you can expect 2 dollars back. Not only does it deliver excellent ROI efficiency itself, but it also makes other media spends work harder. Adding online to the media mix had a positive impact on the overall campaign ROI for all media outlets. This type of advertising is not limited to only one area of the buyer’s journey but is successful throughout the entire process. It is a well known fact that the quality of an ad creative directly coincides with ad effectiveness. Digital creative adds the dimension of interaction to sight, sound, and motion – and greater interaction has been show to drive brand effectiveness. Although, it is dangerous to generalize about media costs given the wide array of choices with each medium, digital advertising can generally be seen to be among the most efficient means of reaching an audience.