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Recent Ponderings

What is Whitespace and How can it Help?

What is Whitespace? Whitespace is one of the most overlooked aspects of design and it is often pushed to the side for the sake of fitting as much information as possible into the space provided, whether that is digital or print. It…

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Curiosity is looking for a Production Assistant

The right person for this opportunity will be passionate about every aspect of the digital space inclusive of web, games, mobile apps, social media, banner ads and other digital marketing outlets. The perfect candidate is smart, highly organized and detail…

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Flash Is Dead

Have you ever visited a website, either on your mobile device or on your desktop and get an error asking you to install Adobe Flash? Most people have and it is extremely frustrating. While the web industry has been slowly…

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Why Do Google Algorithm Changes Matter?

The Google algorithms are computer processes and formulas that look through thousands, if not millions, of webpages for a typical search and find the most helpful information for the user. Today’s Google algorithms rely on more than 200 unique signals…

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How do local listings affect my business?

Before we can answer how a local listing affects your business, we first need to look at what exactly a local listing is, what it includes and what types there are. A local listing is exactly that: a listing of…

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Does my website need an SSL Certificate?

In 2017 the answer is yes. In 2014 Google announced it would start giving a higher quality score for sites that showed a call for HTTPS in the address bar.  Over the past couple of years it has been more…

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Templates vs. Custom Designed Websites

The question we get all too often… “Can’t we just use a template for our website?” The short answer is sure you can. For our clients however there are a number of reasons we do not, and more often than not decline…

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What’s the Deal with Buyer Personas?

With every new campaign we start, we always start with buyer personas. But what is a buyer persona?! Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers.  Personas help us and our clients…

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Adobe XD – A Game Changer

Adobe is always looking for ways to offer its customers new, effective, and innovative tools to help their workflow, and they hit the nail on the head with Adobe XD. In case you missed it, XD stands for Experience Design…

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Top 3 Current Email Marketing Trends

1.  Email automation From the outside looking in, it would seem that email automation is a lazy man’s way to email marketing, which in actuality it has been shown statistically that – automated email messages average 70.5% higher open rates than…

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